Want to rise to the top of the search engine rankings for your area? Follow these local SEO tips to dominate the market in your region.
Market competition continues to increase with the rise of new businesses and websites. It’s more important than ever to turn your market strategy inward, not outward.
Local SEO targets your local community or service area. Instead of competing with the globe, you only have to compete with other businesses in the immediate neighborhood.
And that’s a far easier task.
Want your business to appear at the top of the search results? It’s within your reach. Dominate the market with these 10 local SEO tips.
1. Target Local Keywords
The success of your company’s SEO hinges on your selection of local keywords. You’ll use these throughout a variety of mediums, which we’ll talk about later. When a potential customer searches with these keywords, Google will put your website at the top of the SERPs.
And that’s what local SEO is all about.
Identify your service area, as well as the different services you provide. Mix and match these terms. Once you’ve got a good collection of potential keywords, place them in an online keyword planner.
You’re looking for terms with a high amount of monthly searches and low competition. This means it won’t be too hard to fight your way to a higher search ranking. And once you’re there, you’ll benefit from the heavy traffic.
2. List With Online Business Directories
Online directories have taken place of the old yellow pages that appeared on your doorstep. They offer an opportunity for you to input your business’s name, address, and phone number, also known as NAP.
Even if it never appears in a search, this information will still boost your local SEO. Of course, your business will appear in local searches, expanding your online presence.
3. Solicit Reviews
Google (and other search engines) display relevant reviews during a search. You want your reviews to be there — and you want them to be good. They also tell search algorithms that your business is authoritative, thus boosting its SEO.
91% of customers read reviews. After reading just a few reviews, 68% of these customers will judge your business accordingly.
Make it easy for customers to review your business online — and remind them often. Of course, you’ll want to offer impeccable service to ensure you’re getting those 4-star and 5-star reviews.
4. Take Control of Online Profiles
The best place to get started with local SEO? Sign up for a Google My Business account. This service manages businesses on Google Maps, search results, and even the sidebar.
But Google My Business isn’t the only type of business profile. You’ll also want to verify your business on TripAdvisor and Yelp for increased visibility.
5. Run a Local Blog
If your business doesn’t already have a blog, it needs one. Now. A blog provides new opportunities to use targeted keywords and create tailored content.
Rather than making general-industry content, focus on the area and local events.
Let’s say you run a quaint cupcake shop. You could write an article about why cupcakes in your region are better than anywhere else. Now you’ve created a locally-tailored article that’s more likely to appear for people in your area.
Since blog content isn’t easy, consider contacting a local SEO company for assistance.
6. Establish Citations
We talked about citations a bit earlier. That’s our NAP: the name, address, and phone number of your business. Citations impact local ranking factors, so they’re worth addressing.
In addition to putting your citations in local directories, you can also reach out to local blogs for more exposure.
Just as important as building citations is maintaining them. Mismatched citations can confuse search engine algorithms, which in turn means you won’t receive the SEO boost you deserve. Search for your own NAP and ensure the format is consistent.
7. Build a Mobile-Friendly Website
Mobile searches continue to grow in popularity. It’s especially important for local businesses. You’ll catch the users in your area who are out on the town, looking for a business just like yours.
To keep them around, you’ll want a website that caters to a mobile audience. And it’s not just about their experience. The Google search algorithm prefers websites with mobile functionality and lower bounce rates.
8. Get Inbound Links
Inbound links are the bread and butter of an effective SEO strategy. When an authoritative domain refers to your website, your site’s authority will improve.
But how do you get inbound links? First, start with businesses whom you regularly do business with. Then expand your search and make relationships with bloggers.
For the best results, run a local event so local sites have a reason to talk about your company.
9. Host Curated Location Pages
Don’t stuff all your locations or service areas on a single page. Create separate pages for each. This gives you more power to tailor your keywords and improve your online presence.
There’s something to keep in mind, though. Google hates copy-and-paste content. Make each page unique or you’ll do more harm than good.
10. Optimize Existing Content
You already have a working website. But is it optimized for the best SEO results?
Make sure your website is easy to navigate with a great internal structure. Use targeted keywords to further improve your SEO. And consider adding additional functionality, such as interactive phone numbers and maps.
Boost Your Business With Local SEO Tips
Local SEO requires a comprehensive approach. But if done successfully, your business will soar through the rankings to land at the coveted top spot.
Are these local SEO tips not enough for you? Then consider looking for local search engine optimization services to create a strategy that suits your needs.
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