No business can survive without marketing. Read on to discover the different types of marketing strategies that will bring your business success here.
According to statistics, around 2.1 million businesses might close down because of the Coronavirus crisis.
If you own a small business, you might be able to protect your company by adjusting your marketing strategy. In doing so, you can reach more people, and this might allow you to gain more clients.
Here’s a quick look at a few different types of marketing strategies you might want to use. If you’re worried about going under, these marketing strategies may just help you stay in business.
1. Banner Advertising
Banner advertising is when you run rectangular or square-shaped ads on websites.
Success with this approach generally comes down to several factors, and you need to get everything right if you want to see good results.
To begin with, you need to make sure you’re targeting the right websites. If you don’t target the correct websites, you will not be able to get in front of your target audience.
So, with that said, how do you target the right websites? Well, the easiest approach is to simply interact with your target audience, so that you can learn about the websites they visit.
For example, you could post a question in a popular software development forum. You could even post in a Facebook group that caters to developers.
It’s worth noting that some banner ad platforms will help you identify the correct site for your campaign.
For instance, most platforms will have an inventory of websites that you can advertise on, and each of these websites will have a description. In this description, you’ll learn about the kinds of people that visit a given website.
Thus, if you refer to this information, it shouldn’t be too hard to find a site that’s suited to your needs.
Aside from selecting the right ads, you also need to focus on creating an engaging ad.
If your ad does not stand out, people will not notice it, and so they’ll just scroll past it. You can make your ad stand out by giving it a bright border, and you might also want to use animations within the ad.
Additionally, you may want to use creative wording that will grab the attention of your target audience.
2. Video Marketing
Another great marketing strategy you might want to look into is video marketing.
Note that many platforms allow you to post videos, and choosing the best one for your video marketing campaigns can be difficult.
However, if you’re going to do some video marketing for your business, the best option is often YouTube. After all, YouTube is the main place people go to consume video content, and so you’ll likely get great results with this platform.
Success with YouTube often comes down to creating videos that your target audience will find useful.
If you don’t know what counts as a useful video, think about creating videos that showcase your expertise. For instance, if you offer a TV repair service, you might post videos that teach people how they can repair their TV’s.
Of course, at this point, you might be wondering whether this approach will help you win clients, as you’re giving away your secrets. But, this method works because it shows that you know what you’re talking about.
Following this, people will trust you, and they will reach out to you for help.
As you begin to build a community on YouTube, your audience will give you suggestions as to what you should post. You can use these ideas to create content that your target audience will love, and this will help you grow your YouTube presence even more.
If you want to accelerate your progress on YouTube, consider running some YouTube Ads. You don’t have to spend a lot of money, and you can get good results even if you only spend $5-10 per day.
3. Instagram Advertising
Instagram has over 1 billion monthly users, and so if you run an ad campaign on the platform, there’s a good chance you’ll reach your target audience.
As with the banner ads from earlier, success with Instagram Ads comes down to effective targeting and compelling ads.
One of the cool things about the Instagram Ad platform is the number of parameters you can tinker with when targeting ads.
For instance, you can target by age, gender, location, and even job title. That’s just a few of the options on offer, and there are many more parameters you can tinker with.
However, your ability to benefit from these targeting features will come down to how well you know your target audience. After all, if you don’t know much about them, you won’t know how to adjust the parameters accordingly.
Following this, you need to note down some of the demographic details associated with your target audience.
Once you have this information, you need to think about how you can create ads that will engage your target audience. You can do this by using the tips we covered in the banner ads section above.
That said, if you ever get stuck, just open an Instagram account and scroll down your timeline.
In doing so, you’ll come across a number of ads that you can examine. Upon studying these ads, you’ll discover what it takes to create a great ad, and you can use this knowledge when developing your own ads.
Will These Different Types of Marketing Strategies Work for You?
In this post, we’ve covered a few different types of marketing strategies that might help your business.
It’s hard to say which one of these strategies will produce the best results. After all, the only way you can figure out if a tactic works is by implementing it.
Following this, you must get started right away, so that you can quickly discover the best tactic for your business. In doing so, it won’t be long before you find a strategy that’ll help you stay in business.
Want to read another blog post like this? Go to our blog to see some of our new content!