If there is any doubt as to just how effective influencer marketing is, just look at the millions of dollars brands are investing every year in this particular marketing strategy. No matter what media you favor, be it radio, television, the internet or even magazines, you are likely to see some of your favorite stars, bloggers and/or vloggers endorsing and promoting various products. But podcasters? Are they really a thing and can they help promote your brand? Let’s take a look at that for just a minute and you’ll see why podcasts are perfect in the realm of influencer marketing.
1. Available Anywhere on Any Streaming Device
With the advent of social media, least of which is not YouTube, you will find that podcasting has somehow gotten lost in the shuffle. However, podcasts are making a huge comeback and if you’ve any doubt, just look at how popular podcasts on Spotify have become and you’ll begin to understand how effective podcasting can be in terms of influencer marketing. If you’ve never created a podcast, check out the following link: https://melonapp.com/solutions/streaming-software/. Not only can you see that the software is user-friendly, but you will find how-to guides on the site that will have you podcasting quicker and easier than you imagined. Bear in mind that streaming podcasts can be listened to on any device, anywhere you happen to be.
2. Entertaining Format
Podcasts are meant to be informative, it is true, but the true beauty of a podcast is that they can, and should be, entertaining as well. Successful podcasters keep their audience tuned in by literally putting on a show. Whether you schedule celebrities to appear on your podcast or simply create a podcasting star because of their ability to entertain and capture an audience, the trick is to keep listeners engaged for anywhere from 30 to 90 minutes of sheer enjoyment. That’s how effective podcasting can be in today’s world of influencer marketing.
3. Captures a Loyal Following
As mentioned, entertaining podcasts can get a brand’s message across in an entertaining way that captures the audience’s attention. This is how your brand can capture a loyal following and the only thing you need to do is find the right podcaster to recommend your brand and you are off to a great start. As a podcaster, focus on the element of entertainment if you want to capture the notice of brands willing to pay for your ‘influence’ in the market. If you become really good at the art of podcasting, you’ll almost be able to name your price!
The Proof of the Pudding
While at least 25% of today’s adults aren’t familiar with podcasting, these are generally the youngest generation who don’t remember just how entertaining podcasts were once upon a time. If Spotify is investing millions of dollars in functions to stream podcasts, you can be sure they are an important vehicle to use within the field of influencer marketing. After all, you need an audience to influence, and if Spotify sees an audience out there, you can be sure it’s real. It’s the proof of the pudding, so to speak, so let’s get spooning!