tarting up a new business is always exciting but there’s always a lot to think about. A big part of it is wanting to reach the largest audience possible, which, as a start-up, can be hard. You’ve already conquered the social media scene and you’ve networked like crazy, but it still feels like something is missing.
Whilst email might seem a little old-school in the world of promotion, it’s actually a great way to get your brand noticed. To kick things off, here are a few ideas.
Stand Out From The Crowd
It’s common for people to receive emails to their inbox that just go straight to junk. So, from the get-go, you need to be writing engaging emails that get noticed. This means starting with a captivating subject line. This could involve writing puns, leading with a discount, or, depending on your brand voice, even using emojis. It’s all about getting people to open your messages and the site mailchimp.com can help you write great subject lines.
The content of the email also needs to be eye-catching and engaging. One of the first things to consider is the color scheme and font which can then be linked with images and writing. Emails must also have a clear call to action and bring people to your website. Let’s say, for example, you run a shoe shop. You could put bestsellers in the email as a GIF alongside the copy that describes your values and any current offers you have.
Personalization Is Key
Think about it, what are you more likely to open – an email that starts with “Dear Customer”, or one that begins with your actual name? Using personalization not only makes your start-up appear more genuine, but it also makes the customer feel valued too. Using automation tools like hubspot.com to do this will make your job much easier.
Personalization doesn’t just stop at a customer’s name, it can be localized to the city in which they live as well. For example, a food company with stores around the country can add personalized locations to the subject line or text of an email. It will immediately feel way more relevant for them, and they’ll be much likelier to respond positively. You could even send special ‘selected just for you’ emails based on what they have previously purchased. Using these tactics for your start-up will certainly help gain you some good brand buzz.
As a start-up, you want to avoid unnecessary tangents about unrelated topics as this will devalue your main message and add unwanted fluff to your emails. You want to win over customers and establish your new brand, so be careful with your email content and wording as you don’t want to make the wrong impression.
Of course, you are excited about your products and venture, but people don’t know you enough yet to feel as excited. Say, for example, you run an online comparison site such bonusfinder/uk/, which focusses on the online casino industry. With a site like this being clear and easy to navigate, it immediately shows visitors the best offers and deals relevant to them, it provides a good example of what you should be aiming for when focussing your site design. You also want to make sure to keep your emails focused on topics, e.g. free spins or no-deposit bonuses, in this case, as this is relevant to what your customer base is looking for and to reflects your brand ToV.
These are some simple-but-effective ways your start-up firm can use emails to their full effect and really get the attention of those new customers.