Google Ads are one of the best ways to quickly bring traffic to your website. However, setting up your ads on Google’s Display Network can be a headache. Having the wrong Google Ads display sizes can make a great PPC campaign turn sour.
Choosing the right display size for your pay-per-click ad campaigns can make a huge difference in the amount of traffic you get. If you’ve depended on banner ads for over two decades, you may be missing out on opportunities for better click-through rates.
Ready to transform your website’s traffic? Here are 4 important things you need to know to master Google Ads with the right display sizes.
1. Understand Where Your Ads Are Placed
Ad sizes may seem like a silly thing to worry about. But, the size of your ad can impact where your ad is placed on another website. Taking advantage of all placements may seem pricy, but having ads in a variety of sizes ensures that your business gets in front of your ideal customer.
Managed placement can help serve your ads where they fit best, but it’s important to have creative in the most popular ad sizes. That way, you can make sure you have great looking ads on both desktop and mobile pages.
2. Remember, Some Ads Will Be Blocked
Even when your ads get blocked, you may still be paying for those impressions. That’s why it’s important to focus on ad sizes that are less susceptible to ad blockers.
Banner ads, large mobile ads, and some sticky ads are often targets of ad blockers. Aiming for different placements can help protect you from wasting money on ads no one will see.
Some websites even choose less common ad display sizes to avoid the dreadful ad blocker. Having ads in different approved sizes and placements can increase the likelihood that your ad will reach your target market.
3. Consider Mobile Sizes First
Website users are surfing on their cell phones more and more often. Successful advertisers often design creative with a mobile experience in mind, so many ads are getting smaller. In fact, the most popular ad size is 300×250, which fits perfectly in-line on many phone screens.
When you’re just starting out, testing smaller ads first may be the best use of your ad spend. Check out your creative on your phone and make sure any text or images look great before running your ads.
4. Test Which Sizes Perform Best
While some display ad sizes are more popular than others, the popular sizes may not always work for your niche. Before you begin creating ad creative, look at a few websites that use AdSense where your ideal customers spend time. You may notice that publishers prefer having one large ad instead of many small ones, or that they commonly serve in-line ads rather than leaderboard ads.
One of the best ways to know what works is to test everything. One of the biggest Google ads mistakes that advertisers make is to keep all their ad placements running even when they aren’t converting.
Picking the Right Google Ads Display Sizes the First Time
When you start out with PPC, choosing the right Google Ads display sizes can seem like a big headache. You might be tempted to try only one or two sizes and see how it works out. In reality, you’re better off trying more sizes and placements from the get-go and parsing down your ad campaigns as you go.
With these four tips, you’re ready to take on Google Ads with confidence. Check out our other blog posts for even more helpful tips.