Does your marketing team fully understand the benefits of email marketing? Learn five key benefits all businesses need to be aware of today.
The average professional person checks their email at least 15 times a day during work hours. That’s once every 37 minutes. You could be missing out on the opportunity to reach these people.
“Who reads emails anymore anyway?”
“Emails only have a 20% open rate. Why should I bother?”
If those are familiar refrains, you’ll need to keep reading. It turns out that email can make money for your business and can’t be ignored.
Read on to learn the benefits of email marketing.
1. You’re Marketing to Warm Leads
Would you rather reach out to warm leads who are already interested in your business or make cold calls? Of course, you’re going to choose to contact warm leads.
Email may seem like a waste of time, but you’re missing out on the big picture. Email marketing gives you the chance to remind people about your business. These people indicated some interest in your business or are already customers.
2. People Prefer Personalization
Your customers only want to get marketing messages that are relevant to them. About 72% of people engage with marketing content that’s relevant.
For example, you have one list for current customers and potential customers. You send out emails to your entire list talking about a sale that’s for new customers only. You’re alienating half of your list who are already customers because the email isn’t relevant to them.
Email marketing lets you personalize your emails, which will make your customer relationships stronger. You can separate your lists and create highly targeted emails that appeal to both audiences, increasing your response rate.
3. Inexpensive to Produce
Depending on the size of your list, you may be able to sign up for email marketing tools for free. All you have to do is type an offer or provide value for your audience.
It helps to have a template for your emails so you can give your audience consistency. Templates make it easier to produce emails quickly, which drives the cost of production down.
4. Useful Reporting Tools
When you send emails to your list, you should be using an email marketing tool like Get Response, MailChimp, or any one of the hundreds of others out there.
These tools ensure that you comply with SPAM regulations and make managing your email list simple. People can easily sign up or unsubscribe.
The benefit to you is that you have enhanced reporting metrics. You can run A/B tests of subject lines to see what your subscribers respond to. You can see open rates and clickthrough rates of your emails.
Some of these enhanced features are free to use in basic versions of email marketing programs.
5. Regular Emails Increase Revenue
Every dollar that’s spent on email marketing brings a return of $42. Try to find a marketing channel that delivers a higher return on investment.
You don’t want every single email to be an offer. You have to balance helpful content with sales emails. This way, you’ll make your campaigns more effective and make more money.
Reap the Many Benefits of Email Marketing Today
Email marketing is far from dead. Many people will talk about low open rates, but it’s hard to dispute the benefits of email marketing. It can deliver incredible value to your customers and your bottom line.
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