Maybe you’ve heard this classic SEO joke: where should you hide something if you don’t want anyone to see it? The second page of the Google search results!
Unfortunately, this joke may not be funny for business owners who find themselves falling onto the second page. After all, with the first page of Google capturing over 70% of clicks, that’s the place you want to be.
But while it may be tempting to optimize your own website to enhance your business, good SEO is no joke. A great SEO company can help you reach success in ways you can’t manage on your own. If you’re on the fence about hiring experts to help, here are five reasons you should consider it.
1. A Better Website
One of the greatest advantages of SEO is the way it changes your website. Small strategies like relevant keywords or improved load time affect the site’s productivity, making it a more effective tool for users. From adjusting image sizes to creating content to enhancing mobile responsiveness, top SEO companies can revamp your site (or create a new one) that works well for your audience.
In today’s digital world, a better website can make all the difference. When audiences find a professional website with valuable content, they’re more likely to stick around to learn more—which can set you apart from the competition.
2. More Site Visitors
Once your website is functioning at peak efficiency, you might start to notice an exciting side effect: more site visitors.
SEO is designed to help optimize your website for your audience, but in doing so, it also optimizes it for the search engines. The algorithms that determine a site’s position in the rankings are based on factors that enhance the user experience, from the right keywords and content to the right links and images.
As your website becomes more effective, the search engines will rank it higher and higher in their results pages, which in turn means that more people will be clicking!
In addition, SEO can help you gain business both in the digital world and to your brick-and-mortar store. Local SEO, which (as the name suggests) helps businesses rank higher in their local search results, is a great way to get brand recognition right where you are. Over 80% of U.S. shoppers use online search before setting foot in a store—so it’s important to get your name out there!
This new change in consumer behavior is a key reason to consider SEO for local businesses, allowing you to stay ahead of the competition in your region.
3. Ongoing Expert Insight
The world of SEO is always changing. If you’ve worked on your own SEO in the past, you might be familiar with some of the ongoing updates to search engine algorithms, and you may have had to tackle changes to your website in response to shifting best practices.
The best SEO company will bring ongoing expertise to the table, ensuring that staff members are trained on industry standards.
Beyond this, however, they’ll also commit to ongoing education and research to determine the cutting-edge practices that determine success in the world of SEO. With versatile strategies in hand, they’ll be able to put their effort into the changes that make a difference while pulling back from past strategies that don’t work.
4. Extra Time and Focus
One critical reason why many businesses outsource SEO is their desire to turn their attention elsewhere.
Proper SEO is a full-time job, requiring you to analyze customer behavior, track likes and conversions, create engaging content, and more. For most businesses, in-house SEO would require constant training and a heavy time investment.
Instead of spending hours researching best practices and putting them into place on the company website, SEO companies can take care of the work for them. This in turn means business owners can spend more time on the projects that matter most. From better serving customers to determining big-picture strategies, business leaders get to focus on the things that move the needle rather than becoming bogged down in the details of SEO.
5. Better Results Measurement
When you do your own SEO, most (if not all) of your time goes into researching the best strategies on the front end.
However, analytics can be a powerful tool when you need to decide which campaigns offer the most ROI, as well as where you should spend your time and effort.
A professional SEO company can help you track conversion rates, acquisition channels, keyword rankings, and more. They can also help with everything from split-testing landing pages to evaluating bounce rates.
These numbers may seem inconsequential when you’re struggling to tackle your business’s SEO by yourself, but a company trained in SEO can use them to create dynamic action strategies that help you see more success as you move forward.
Find the Right SEO Company for You
Optimized websites deliver helpful and relevant information to your audience in a consistent and effective way—but that’s hard to manage on your own. From expert insight to ongoing analytics, an SEO company is well worth the hire, especially considering the extra time you’ll get to take care of your business’s other needs.
Save yourself some sleepless nights by partnering with the right team!
Want more of the business and marketing tips you need to succeed? Check out our other posts for additional insights.