Does your company have a solid marketing framework—or are you flying by the seat of your pants?
For a business to succeed, you need to have a clear marketing framework. This is a document that outlines your company’s goals and works out exactly how you’ll achieve them.
With a thorough marketing plan, your company has focus, direction, and knows exactly what needs to be done to achieve its goals.
Not sure how to get started? If so, don’t worry—keep reading to find five steps to take when writing a marketing framework.
1. Work Out Your Objectives
The first step of your marketing plan needs to include your objectives. After all, if you don’t know what you want to achieve, how can you reach your goals?
Work out objectives that are clear, measurable, specific, and realistic. Then, set a timeframe—when do you want these goals to become reality?
The more detail you can provide, the better your framework will be.
2. Identify Your Ideal Customer
Before you can begin a marketing campaign, you need to work out your target market. You need to know this so you can tailor your marketing and advertising to appeal to the types of customers you want to attract.
You can learn more about your demographics by thinking about your current customer base, asking them a few questions to learn more. Also, look at businesses similar to yours and see what type of customer they tend to have.
3. Determine Your Processes
Next, work out your processes. In simple terms, what will you do to reach your objectives?
This needs to be specific as well. For example, will you run one social media campaign per month? Spend a certain amount on billboard ads?
Work out exactly what task needs to be done, when, and which staff member will be responsible.
4. Develop Your Narrative
You’ll want to spend some time thinking about narrative marketing. This is a type of storytelling that uses emotion to take your customers on a journey with the brand.
Think about how you’ll use narrative marketing as part of your overall strategy. Tools like storybrand websites can help, since they help you outline and design your website.
Once your plan is finalized, it’s time to put it into action! Remember, your plan is only effective if you follow it, so you’ll want to refer to it often to make sure you’re on track.
Make sure all staff members and stakeholders understand the plan and are aware of what’s required of them.
Use These Steps to Develop a Marketing Framework
If you’re ready to get started, use the tips above to create your own marketing framework. Although it may take some time to get it right, it’s worth it, since this is the most important document for your marketing team.
With the right marketing plan, you can increase sales, build brand awareness, and take your company to the next level!
Did you find this article helpful? If so, please keep reading for more informative tips.