When it comes to finding customers online, social media platforms can be reliable tools. Here are tips for small businesses on finding leads with social media.
Social media is a fast and daunting landscape. With it, though, even the tiniest of businesses can get huge boosts to their customer base.
The trick is using social media outlets for lead generation. Finding leads gives you connections to an audience that has a real interest in your product or service.
If you want real leads that become customers for life, let’s dive into how social media can help.
The Best Tips for Finding Leads on Social Media
From Facebook and Twitter to Instagram and LinkedIn, there are a wide number of social media websites that are full of potential leads. Finding leads here means finding the right way to catch their attention.
1. Social Media Contests
Everyone loves a contest with some good prizes. Even small little benefits can sound appealing when the cost to participate is so low.
Social media contests operate off of likes, shares, and comments, easy and simple things that engage your audience. Even these brief interactions help to put your brand into people’s minds.
Afterward, the surge in popular posts, filled with likes and comments and spread around through diligent shares, pulls more people into your brand and product.
2. Lead Generation Advertising
All of the social media sites are more than places for people to post and speak. They are businesses themselves and working with them is a huge boon.
Major social media sites like Facebook and LinkedIn have lead generation advertisements. These advertisements have lead generation in mind and help you stand out to your particular audience.
3. Cold Messaging
Cold messaging can feel like an outdated concept. Messaging someone with no prior connection can feel like you are only being annoying and even desperate.
Cold messaging is a fantastic way of targeting leads. Follow the link for a more in-depth look at the process.
4. Geo-Targeted Searches
Most social media platforms also provide a powerful tool in geo-targeted searches. This allows you to scout out and find people in your local area.
This is great for a small business based in only one location. An avid customer across the world is great, but one right down the street is even better.
Local customers often tend to have more pride and passion for their favorite businesses. It is also easier to tell their friends about their favorite business down the street.
5. Invitations to Valuable Material
The last tip on this list is broad and simple but one of the most powerful tools at your disposal. Offer a connection or benefit to delving deeper into your business.
What this means can come in a variety of forms. Having live videos and webinars about your business and product can engage your leads on a strong level.
Having additional products gated behind a quick subscription or follow can get people curious to learn more. Even a simple newsletter with bonus deals can work wonders.
As always, with all of these items, make sure to link them right onto a great landing page for your website. Securing leads onto an engaging and active landing page is the strongest way to secure new customers.
Staying on Top by Staying Informed
Finding leads can come in many different forms. As you can see, social media isn’t one form of communication. Every detail can be a unique avenue to big investments.
Mastering your small business takes skills in advertising, finances, and business strategy. Check out our other articles on more tips to improve yourself and stay informed.