Having a website is an absolute necessity for modern business owners. However, establishing a strong online presence is about more than claiming a domain on the internet. In today’s business world, your website serves as the face of your company.
Consumers will judge the credibility of your brand based on your website design. If it runs slowly or is full of error pages, you’re not going to leave a good impression.
We want to make sure your website is helping your business, not hurting it. Keep reading for our top website design tips that will help you generate more leads and make more sales.
1. Use Multiple Forms of Media
First, understand that walls of text become boring. When you’re creating content for your blog, break up the text with headers and plenty of spacing between paragraphs. Remember, you’re not writing an essay or a novel.
Additionally, use visual representations like videos, graphs, and images to enhance your content. You can also embed these forms of media with SEO metadata to improve your on-page SEO rating.
2. Link Your Site to Your Social Media Profiles
Cross-platforming is one of the best ways to increase your brand awareness. This means creating a network of various social media profiles tied to your website. Your Facebook, Instagram, YouTube, Tik Tok, and other social media profiles should link back to your site.
However, one of the most important website design tips is to make sure your site also provides links to your social media profiles. If people decide to follow you on any of these platforms, make it easy for them by adding social media buttons on each page of your website.
3. Use Custom Images
Improving your website design also means personalizing it. While stock images are free and easily accessible, they’re not necessarily unique to your business. Odds are, they’re used by countless other companies in your industry.
Furthermore, branded content is imperative for creating better brand awareness. Learning how to refresh your website means strengthening your brand and standing out from your competitors.
4. Use Internal Links
Using internal links is one of the most practical and effective website design tips. Internal links will improve your SEO rating, keep website visitors on your site longer, and increase your sales.
Internal links can lead to other articles on your blog, to your contact information, or to product/service pages. You can also use links as calls to action. Such links lead to specific products, email subscriber landing pages, or booking/contact pages.
5. Optimize User-Friendliness
Finally, one of the most important website design concepts is ensuring your site is user-friendly. Your website must provide a positive customer experience.
This means maximizing your website speed, making sure your site is easy to navigate, and optimizing your website for mobile devices. The more intuitive your site is, the more likely consumers are to stick around.
Looking for More Website Design Tips?
If you’re looking to make the most out of your website, you must implement the website design tips listed above. As noted earlier, your website is vital to the success of your business.
And if you’re looking for more marketing or business advice, look through some of our other articles. Our blog was created to help entrepreneurs like you find success in the modern business world.