Did you know that 81% of consumers research online before they commit to big purchases? This means it’s vital that your site is optimized to attract as many people as possible.
Even if you’re a hobby blogger and want to get more followers, having the right web design is important. Without it, you probably won’t get many people who are interested in your site. Who wants to read a website that’s hard to navigate and use, after all?
If you’re thinking your website can use some perking up, then you’re probably right. Here are 6 website design tips you should keep in mind so you can get in front of your desired audience better.
1. Keep It Simple
It might sound like very obvious advice, but you’d be surprised at just how many people don’t understand this concept. This is especially true if they’re designing their own website, discover all the bells and whistles, and want to use all of them!
You can usually tell this has happened when you load up a site and it just explodes with features. In most cases (if not all), it’s just too many.
You’ll want to figure out what the most important elements you want on the page are, and stick to just that. This is because with every additional element, your most powerful ones lose their impact.
So you need to make every element count. If it doesn’t really add anything to the page, then get rid of it.
2. Use Visual Hierarchy
This might sound like something complicated, but it’s really not. Basically, you want to play around with the elements on your pages to draw visitors’ eyes to particular places.
For example, you probably want them to remember your brand name and slogan. So you should make that text the largest, with everything else smaller.
Or maybe you’re featuring a new product on a page. In that case, you want to make sure pictures of it are upfront and center.
Visual hierarchy does require that you analyze each element of your webpages and rank them as you would with anything else that has a hierarchy. From there, you can then determine how you draw your visitors’ attention, such as font size, position, and colors used.
3. Choose Colors Carefully
Speaking of colors, you need to be very careful about the ones you choose. When you design a website, colors will have a tremendous impact on how visitors feel. As a result, this can influence whether or not they stay on your site.
Consider how different tones can affect people’s moods. For example, blue is calming while red is more energetic.
You need to also stay within your brand’s color scheme too. If you stray too far, you might confuse people and they won’t be able to recognize and recall your brand as easily.
4. Invest in Good Quality Photos
Not every website will need photos, so if yours doesn’t, feel free to skip this tip. But if you do need images on your site, then definitely read on.
Don’t just snap a picture with your smartphone and upload it to your site, especially if you’re going to heavily feature it. You need to take some time to think about the composition of the photo, as well as use higher-quality equipment.
Make sure your photos are high resolution and use people in them if you can. This helps visitors relate more to your brand.
Stock photos are fine to use, but try to steer clear of ones that are overly used. Otherwise, your audience might recognize them and have a bad impression of your brand.
5. Don’t Forget About Typography
Humans are extremely visual creatures, so you need to pay close attention to every element on your website. You might be so focused on images and colors that you completely forget about the font. But the fact is, the typography matters just as much as all those other elements.
If you use a font that’s too full of details, it can be distracting and visitors might struggle to read your messages. You should stick with the simplest font you can find, but not so simple that it’s devoid of personality.
Feel free to check entire libraries of fonts to pick the perfect one for your brand. It might be a simple element, but it’ll represent your brand and communicate what it stands for. So it’s worth it to never settle and only pick typography that you feel is perfect for your brand.
6. Don’t Be Afraid to Use a Professional
There’s only so much you can do on your own, even if you have extensive experience designing websites yourself. Plus, you probably want to focus on your true passion: your business or blog.
The best course of action is to leave website design in the hands of a professional. Not only can they take a load off your shoulders, but they also stay on top of all the design trends, meaning you don’t have to invest time in that yourself.
Don’t take choosing a website design agency lightly though, as they’re definitely not all one and the same. You want to make sure you pick someone who has experience and proven results.
By taking some time to do proper research at the beginning, it’ll pay off in the long run when you get a beautiful and professional-looking website done, both smoothly and in a timely fashion.
Put These Website Design Tips to Good Use
Now you have some great website design tips to utilize. Once you put some (or all!) of them to use, you’ll quickly see your reach increase.
As a result, you’ll be able to achieve everything you wanted to with your site. Whether it’s selling products or just promoting your blog, whatever you wish is attainable so long as you pay close attention to your website design!
Has this article given you great ideas on designing a website? Then get more inspiration by reading more of our blog now!