Music marketing and advertising are different than any other form of advertising. Here are 9 strategies that will benefit rappers, producers, and musicians.
Just some years ago, entertainers still needed to depend on record labels and Hollywood to have successful music careers. However, the modern-day musician has another huge advantage on their side that has been proven to help up and coming artists usher themselves to the top of the charts.
With the internet dominating the marketing and advertising industry, artists can now directly connect with their fans to get their talents noticed on a large scale. This isn’t to say that some old-school music marketing techniques aren’t still effective. But if you are a musician looking to get a buzz around your work, there are new strategies you can implement to get great results.
Keep reading to check out 9 ways to get music out that will benefit rappers, producers, and musicians.
1. Grow a Large Following
Here’s one of the most important strategies in modern music marketing. Growing a large following on social media doesn’t automatically equal tons of sales and fans, but it increases your chances by a lot.
If you have more people following you and you produce quality content then you’ll likely be able to continue to grow and build a strong fanbase. There are plenty of proven techniques to help you become an influencer in the music space.
One of the most important factors is to be consistent and keep going no matter what.
2. Make Viral Videos
It’s a little difficult to gauge when a video will go viral, but there are ways to help you get to this point. First, you need to produce a good amount of videos to increase your odds. You also need to market across multiple platforms, such as Instagram, Snapchat, etc.
A viral video doesn’t necessarily mean that you will become famous for your music overnight, but it does give you a good boost. After that, you need to make sure that you are prepared to continue to deliver great content for the new flood of people that will be searching for you and jumping on the bandwagon.
3. Engage with Your Audience
This may be one of the most underrated tips in music marketing but in this current digitally dominant world we live in it’s very important. Fans don’t want to feel like just another number on your social media following count. They desire to connect with the artists behind the music that they love.
Make sure you don’t forget about the people who help your career become successful. You can answer a few comments, ask your followers questions, or do live streams to give them a view into your regular day. The direct and authentic connection will earn you a loyal support system.
4. Create Often
Music marketing and advertising isn’t just about strategies to get people to acknowledge you, it’s also about growing as an artist and keeping people interested. A perfect way to do this is to keep creating and do it often.
Become a master of your craft and continue to transparently show your audience your creative work. Although you shouldn’t sacrifice quality over quantity, you should push the line between quality and experimentation. Keep creating and sharing your work because upgrading yourself helps you advance in your skill and remain relevant.
5. Partner with Brands
Even the most popular brands and companies are looking to leverage other audiences to continue to sell their products and services. This is a great way for you to get your music out to more people. If brands haven’t contacted you for partnership yet and you know you have a valuable advantage to offer them, consider pitching them first.
Make sure you partner with the right companies that align with your message and current personal branding.
6. Package Your Music
Here’s a music marketing strategy that some brilliant minds, such as Nipsey Hussle, have tried out and had success with. Fans want to consume from you to show support. Well, a great way to allow them to get more bang for their buck is to package your music with other items, such as a concert ticket.
This not only makes your products more accessible for different economic situations, but it also helps to pre-sell out venues or increase sales for other products you may package with (merchandise, etc.).
7. Collaborate More
Again, leveraging audiences is a good move. There are plenty of amazing creators floating around the internet looking to collaborate with other good talents. Reach out to them to work on some projects.
Consider doing things such as providing royalty-free music for vlogger videos or hosting a live event with another local musician. Think out of the box with your media planning to give your audience new surprises and experiences with you and your artwork.
8. Sell Merchandise
This is definitely one of the most tried and true music marketing strategies around. But it still works, so why not apply it to your brand?
Put your logo, slogan, face or anything else that fans identify with you on merchandise. Even if someone has never heard your music, a cool t-shirt or dad hat could spark someone’s interest to look further into what you’re doing.
9. Long-Term Planning
One of the biggest mistakes to avoid with music marketing is being short-sighted. It’s not always about focusing on making money for that day. Think about building an empire over time.
Being smart with your business deals and advertising goals is important to the future of your career. Plan things out accordingly and work with the right people to get you to where you want to be.
Improve Your Music Marketing with These Tips
There are plenty of strategies that can lead to success in your music marketing and advertising. The important things are to be authentic, original and consistent.
Don’t be afraid to experiment and never neglect your audience. The more innovative and forward-thinking you are, the harder it is to replace you. Continue to give fans quality material and become a master of your skill.
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