It has been in the news that the family of Colombian cocaine god Pablo Escobar does not approve of popular Netflix show Narcos. Escobar’s son spoke out against the shows’ telling of his father’s story. Now, Escobar’s brother, Roberto Escobar, is demanding $1 billion from the streaming service for use of El Padrino’s image.
To protect his family’s claim to the Escobar legacy, Roberto Escobar, in partnership with U.S. businessmen Olof Gustafsson and Daniel Reitberg, founded Escobar Inc.
Gustafsson and Reitberg, CEO, and COO respectively, spoke to me this week from Medellin, Colombia. Gustafsson said he has direct instructions from Roberto Escobar to get $1 billion from Netflix or a lawsuit will follow.
“Well me and Dan, when we were in the jungle about three weeks ago, Roberto (Escobar) said very clearly, ‘Do not accept anything less than $1 billion.’”
I wondered whether they had the resources and legal position to justify such a suit, but Gustafsson insisted that they were registered in “all states where registration is available” and that they had “pending trademarks and copyrights.”
When I inquired as whether or not they had a real expectation of getting paid, Gustafsson said, “Well we’re planning to see where to send the wire instructions, but most likely, they’re just going to give us stock.”
Read the letter Roberto Escobar wrote to Netflix below: