Hip-hop mogul Sean Combs, better known as Diddy, released his sixth studio project MMM, which released as a free download. MMM is an acronym for “Money Makin’ Mitch,” a character from the 2002 Roc-A-Fella Films movie Paid In Full. According to BET, the project will serve as a set up for his last studio album. MMM released on November 4, 2015, in honor of Puff Daddy’s birthday.
Diddy has always been known to be over-the-top. In an interview with Hot97, he emphasizes that the purpose of this project was to give acknowledgement and inspiration to those with a “hustler spirit.” “Money Makin’ Mitch” (a character based on Harlem street legend Rich Porter) represents what a hustler is, and Diddy felt obliged to embody and represent the modern day “hustler,” which he does not consider a drug dealer, but an individual that supports and provides for his/her family and loved ones.
The album art cover is from a famous Vogue photoshoot in 1999.The photo is of Diddy and Kate Moss in Paris, shot by prominent and influential photographer Annie Leibovitz. On Hot97, Laura Stylez asked Diddy why he chose to do that cover. Diddy, in a very nonchalant demeanor, responded that the picture was the epitome of his success. At the time of the photo shoot, Kate Moss was at the peak of her success, as Stylez stated, “She was on fire at the time.” This statement is followed up by a firm and reassuring Diddy claiming, “I’m from Harlem. Do you understand that hustler spirit that you gotta get to get to that point; to get that picture to be taken and to be in Paris.”
He also produced a short video teaser to excite his fans about his upcoming project. The video was mainly B-roll footage of Diddy giving us his classic speeches to uplift and inspire everyone . The sonic backdrop is a simple piano melody that gave the aura of determination.
The quality of content can always be subjective with every artist and genre, depending on an individual’s preference. But what is definite, no matter who you are, is that Diddy delivered a very motivational and inspirational body of work.
Stream MMM below: