Discover the finest Etsy marketing strategies and tactics to drive more people to your shop in this roundup and Etsy shop promotion guide.
Did you know that in 2019, there were 46.45 million Etsy users and 2.69 million sellers?
It’s clear Etsy, the e-commerce giant, is here to stay. You may have an online store but you don’t know much about Etsy marketing.
Sound familiar? If so, check out our top 10 tips for attracting customers.
1. Use the Right Social Media Channels
Your Etsy marketing strategy must involve social media but it’s important to know which channels.
Pinterest and Instagram are the most effective as they’re highly visual. Shoot photos that showcase your products and share them with your followers.
You can also use the Instagram store to drive traffic to your Etsy shop and create a Pinterest board around your products to join the community.
2. Create a Product Roundup
Not sure how to promote your Etsy shop?
Create product roundups based on a relevant theme. For instance, choose “Sunset at the Beach” and feature your products that complement the theme.
Arrange these products in one picture and number them. You can also ask other Etsy shop owners with relevant products if you can include them.
Then post the picture on Instagram and Pinterest alongside a well-written blog post.
Or add some related products alongside your current listing. This is a brilliant way to drive sales because when a visitor sees a variety, they’ll likely buy more.
3. Host a Contest or Giveaway
Over 34% of new customers are acquired through contests, making this an essential Etsy promotion.
You should make Etsy competitions easy to enter either by tagging a friend or reposting your photo on Instagram. Remember to constantly remind followers about the contest to encourage new subscribers.
Consider offering a consolation prize like a discount code because the majority of applicants won’t win. This shows you appreciate their engagement with your product.
4. Create a Blog
If you’re unsure how to get traffic to your Etsy store, create a blog.
Blogs aren’t for directly selling products but so you can build a community. Post valuable and informative content so current or potential customers learn more about your company and product.
Create infographics to promote your store as visual content gets shared most online. Also, try guest blogging to get your Etsy shop’s name on as many sites as possible.
If done right, you’ll see a spike in targeted traffic which can result in a large number of sales.
5. Collaborate With Similar Brands
“How can I attract customers to my Etsy shop?”
If there’s a designer or artist you admire on Etsy, reach out and ask whether you could incorporate their work into your products. Collaborating is a fantastic way to expose your product to their audience and drive sales.
6. Send Out a Regular Newsletter
Out of the digital marketing best practices, email marketing wins.
Create a mailing list by offering customers something in exchange for their email. This could be a discount coupon, a freebie, or seasonal signup.
Your freebie could be a simple PDF checklist, a DIY tutorial, or a free download that isn’t featured on your website.
Once you have a list, send out a newsletter twice a month with updates from your Etsy shop, behind-the-scenes content, or future events.
Avoid constantly promoting your shop otherwise, you’ll land in the spam folder. Email marketing is always about giving your audience something, warming them up until you launch a new product.
You can also engage followers by getting their feedback via email. Ask them what they thought about your service or whether they have any product suggestions.
Confiding in your customers makes them feel valued and part of the team, perfect for boosting customer retention.
7. Reach Out to Influencers
Find social media influencers to help promote your product.
Don’t reach out to everyone, only contact those who you think best represents your brand. You can also ask bloggers or vloggers to review your product to further your reach.
If you’re working with a YouTuber, send them a product to feature in their haul which showcases at least 10 products. This is a fantastic way to get your Etsy shop exposed to your target audience.
8. Never Forget SEO
SEO is the lifeblood of Etsy marketing.
You must optimize your shop and website to ensure you’ll rank high on search engines. Constantly track your efforts and make tweaks if you’re not getting ideal results.
9. Create Video Tutorials
Around 84% of people say they’ve been convinced to buy a product by watching a brand’s video.
This proves how powerful video tutorials are especially as they show customers how you created your products. Use videos to show behind-the-scenes footage or tutorials to drive engagement on your site.
You should also post these tutorials on YouTube for extra passive income.
10. Self-Promote On Your Etsy Shop
It’s easy to get caught up with your social media marketing strategy but remember to promote within your Etsy shop too.
List your social media or site on your cover photo, Etsy shop announcement, and underneath each product listing. Also, add links to your “thank you!’ messages or whenever you send up a follow-up email.
Don’t worry about annoying customers, they’ll understand it’s a business. As long as you’re authentic and don’t send out generic messages, it won’t be a problem.
Those Are Our Etsy Marketing Tips
Now you have 10 essential Etsy marketing tips whether it’s via your social media or your shop.
Advertise on the most relevant social media channels, host giveaways, and create a blog to produce valuable content. Find Etsy shop owners you admire and collaborate to create limited products that your audiences will love.
Most of all, be patient and enjoy the process. Good luck!
Did you find this article helpful? If so, check out our other posts on Digital Marketing.