One of the best things you can do for your business is to get involved in social media. A massive 54% of people use social media to find out more about products. That means if you’re not on social media, you’re missing out on 54% more potential customers or clients.
Social media mastery doesn’t happen overnight, but it can happen fast if you know what to look out for. Here are 10 tips that will help you master social media for your business or brand.
1. Use Videos
There’s increasing importance put on social media videos today.
If you can find ways to put relevant video content on your social media, you should. It could be product demonstrations, videos of the store itself, or just friendly updates from the business’ owner. As long as it fits your brand, people will take interest and watch.
Don’t just slap up any raw video, though. Make sure your videos are of high quality and get a point across. Do a little editing before you upload, and if you can, add subtitles to your video.
Subtitles are important, as many users watch videos on social media without sound. According to Digiday, 85% of people watch Facebook videos with no sound! If you have vibrant subtitles, you’ll catch peoples’ attention much easier.
2. Engage & Interact
If you don’t interact with your customers, you might as well be posting into the void.
A lack of engagement and interaction is one of the worst problems among businesses. No matter what the comment — positive or negative — you should consider responding. Don’t lose your cool if the comment isn’t nice, just take a breathe and help them as if they were in front of you.
Your customers will just think of you as another faceless, careless company if you ignore them. You don’t have to interact with everyone, but a healthy amount of engagement never hurts.
3. Don’t Over-Post
You might be excited to get posting on your social media accounts. However, over-posting will only lose you followers.
According to Louise Myers, each social media platform has a different definition of over-posting. With Facebook, for example, you might only want to post once per day, while on Twitter you can get away with 15 times per day. On Instagram, you can post twice per day, and Pinterest is higher at 11.
Over-posting runs the risk of irritating your followers. They want to see your content, but not that often. Don’t put out posts just to put something out — only put out high-quality content, and keep a few posts locked and loaded for future release.
4. Know Your Audience
If you don’t know your audience, how are you supposed to make them happy?
Most social media platforms offer you analytics. These tell you where your followers are coming from, their age group, and even how long they hang around on your page. The more you post on social media and interact with your followers, the better you get to know your audience.
If you’re selling exercise gear, for example, you might have to market to fitness-types. The content you post and the image you present on social media would be very different if you were selling video game memorabilia.
Study which types of posts get the most interactions, and work with that. Know your audience and give them what they want.
5. Only Upload High-Quality Posts
You might be tempted to share snapshots and selfies to appear more personal on your business page, but sometimes it’s not the best idea.
High-quality images, videos, and text posts make your brand look more professional. If you present yourself in a high-quality way, people think of your whole business as high-quality, not just your posts. People are more likely to stop on your posts as they browse their feeds as your post stands out among all the other amateur ones.
You can post more personal things like selfies and snapshots on your page, just make sure it’s relevant and you don’t over-post. Also, make sure they’re just as high quality as any product posts you might upload.
6. Be Open
Social media is the perfect place to be open with your customers.
Tell them your mission statement, and what you stand for. Don’t be afraid to get a little personal and tell them a story. Emotional connections are very important in social media marketing. 31% of marketers who use emotion see a major rise in profits, and 68% of consumers who see emotion in marketing will pay more for the given service.
Find the balance between professional and emotional marketing, and you’re well on your way to social media mastery.
7. Know the Trends
Social media is very trendy, and playing into those trends is often a good move.
However, if you use an old trend or meme in your social media marketing campaign, you might be the subject of some mockery. If you stay on top of social media trends, you can use them to your advantage to gain more followers. Potential followers will see you as relevant and with the times, and connect with you on a more personal level.
You can read up about social media marketing trends here.
Carving a Path to Social Media Mastery
Social media mastery is a very attainable goal if you’re dedicated and know the rules. With the tips above, you’re already a few steps ahead of the competition. Never underestimate the power of social media marketing — you’ll love what it can do for your business or brand.
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