Are you trying to figure out the best way to get more online sales? Read this article to learn how to make a funnel that converts.
About 65% of businesses claim attracting web traffic and leads are their biggest challenges. For companies that do attract leads, about 80% never translate into sales.
Without an effective online sales funnel, you’re wasting time and money that could help you make money instead.
Keep reading to learn how to make a funnel that generates online sales. With these tips, you can attract prospects and turn them into leads. With the right nurturing, you can then turn those leads into sales and boost your ROI.
Start growing your business with these tips on making a funnel that converts!
1. Know Your Audience
Before you can learn how to make a funnel, you need to know your target audience. After all, you’re not marketing to every consumer across the globe. Instead, you need to learn how to make a funnel that attracts your ideal customer.
For that, you need to know who your customers are, first.
If you have a large target audience, separate them into smaller personas based on:
- Buying behaviors
- Martial status
Where do your customers already shop? What problems are they facing daily? How do they find new brands online?
It’s important to learn as much as possible about your customers. Then, you can create a personalized sales funnel with their needs in mind. By appealing to the consumers’ needs, you’re more likely to snag their interests.
Use a heat map to learn more about how people interact with your website. What pages are they visiting? Which buttons, forms, and links are the clicking on.
If you have Google Analytics set up, take the time to determine how they arrive at your site. Are they visiting from a social media platform, another website, or through a Google search?
For those arriving through Google, what keywords are they searching for before finding your content?
You’ll use this information to ensure you create an online sales funnel with your customers in mind.
2. Create a Wow-Worthy Landing Page
Before you start attracting people to your website, you want to make sure your landing pages are built for generating conversions.
Look at your site map. Where are people spending the most time on your pages? Do they click at the top, middle, or bottom of the page more often?
Use that data to determine where you’ll place your lead generation opportunities. You might want to create a form, chatbox, or button that prompts people to call your business.
Your landing page should highlight an exciting offer. Make sure to focus on the value and benefits you’re providing customers. Focusing on value is more likely to attract leads than sales pitch-heavy language.
Before they can receive that offer, consumers need to complete an action, such as filling out your form.
In order to generate leads, make sure you’re using a compelling call-to-action (CTA). Use strong, exciting verbs in your CTA. Then, add a sense of urgency (such as “Now!” or “Today!”) to prompt them to take action.
You can read more here to discover the best practices for increasing your landing page conversion rate.
3. Attract People to Your Website
Once you’ve completed your research, you need a well-designed website to help you capture leads.
First, make sure your website is up-to-date. An old, slow website will tell consumers your brand is outdated, too. Instead, use the latest design trends to appear relevant in your industry.
One of the best ways to upgrade your website is to use user experience (UX) design trends. These design tactics will improve your website with the user’s convenience in mind. The happier your visitors are, the more likely they’ll explore (and convert).
Here are a few tips to help you get started:
- Speed up your pages
- Add an SSL certificate
- Improve your navigation
- Improve readability
- Make buttons easy to click on
- Condense your forms
- Make sure you’re mobile-optimized
According to Google, the longer it takes a webpage to load, the higher your bounce rates will increase. A high bounce rate indicates people are leaving your site without clicking around. That could impact how you rank on search engines like Google.
The higher you rank, the more people will see your site. A higher ranking will:
- Attract more traffic
- Increase brand recognition
- Make your brand appear more credible
As more people visit your site and click around, your search ranking should increase. Boosting your dwell time (how long people stay on your site) helps, too.
SEO and PPC
In order to start attracting consumers to your website, it’s important to establish a search engine marketing (SEM) strategy. SEM often involves search engine optimization (SEO) and pay-per-click (PPC) advertising.
SEO allows you to optimize your web content using keywords. PPC, on the other hand, allows you to create digital ads that appear alongside organic search results.
SEO will help increase your search engine ranking, allowing you to attract more traffic. While SEO is a free strategy, PPC means you pay for each click on your ads. You’ll likely want to utilize both to improve your online sales funnel.
4. Nurture Your Leads
Once you start attracting leads, you need to nurture them! Use an email drip campaign to remind your leads you’re there to help.
Remind people of your value. Instead of selling, focus on the information you can offer them. How can you solve their problems?
You can send subscribers updates, information about new products, or even exclusive coupons.
Then, add an offer at the end of your emails; the solution to their struggles.
5. Add Upsell and Downsize Offers
Now that you know how to make a funnel, you need to close the deal!
You can encourage customers to either upgrade or downsize your initial offer. Start with the upsell. What add-on or upgrade can you provide along with the initial product or service they selected?
If your initial offer is beyond their budget, you can use the downsize option. Offering a cheaper option will show consumers you still want to help.
Start Selling Online: How to Make a Funnel That Actually Converts
Ready to start attracting leads and boosting sales? Now that you know how to make a funnel, you can. Get selling with these easy tips today!
Check out our Features today for more helpful guides and tips!