The average person spends nearly 7 hours each day on the internet. That means that, if you have something that you want to promote, doing so online is more than a good idea.
With that in mind, digital marketing can be quite overwhelming for people who are new to the concept. Because with so many strategies to choose from, how do you know which one is right for you and your brand or business?
In this article, we’ll help you decide on which online marketing strategy you should choose to invest in. We’ll also give you some pointers on how to bring these ideas to life, as well as how to tweak them to fit your overall marketing goals.
Start a Blog on Your Website
If you’re looking to invest in digital marketing in the near future, and you don’t know which strategy to choose, consider starting with a blog first. A blog is a great way to drive traffic to your website, as well as establish credibility with your target demographic.
It’s also something that you can do for less than a hundred bucks, which means it’s great for those working with little to no advertising budget.
It’s worth noting that, to make a blog to work, you need to know about SEO and how SEO increases web traffic. That, combined with an understanding of the differences between SEO vs SEM, will help you create a blog that generates real traffic to your site.
Get Active on Social Media
Search engines aren’t the only way you can drive traffic to your blog or site. Because on top of being an excellent way to interact with your customers, clients, and users, social media is a great way to direct people to other types of content.
The best part? Social media marketing can be done in-house or outsourced at an affordable price, but deliver big-budget results. That makes it the perfect marketing strategy for any new or small business looking to grow their brand without breaking the bank.
Invest in Email Marketing Campaigns
Looking for another affordable online marketing strategy that you can take advantage of this year? Consider giving email marketing a legitimate shot.
If you have a website, an email marketing plugin is all you need to get started. Sure, it might take some time to get a good-sized email list created, but once you do, you’ll be able to reach out to a large number of people with one click.
Once you have your email marketing list where you want it, take some time before crafting your first email marketing campaign. Get an idea of what gets high engagement rates, and what doesn’t, so you can get started out on the right foot.
Utilize More Video Content
If low engagement rates are something you’re dealing with, and you want to improve upon those numbers, start utilizing video content more often. Video content is the most engaging type of content on the web, and it’s easy to implement, too, so you can make it work for you and your brand.
Perhaps the best part about video content is how far you can take one single video. If you have one video that you like, you can post it on your blog, social media accounts, and even use it in an email marketing campaign. That allows you to get more bang for your buck, making it a great tool for those working with a small adverting budget.
Not sure what type of video to make? Try working with whiteboard videos. They’re fun, easy to create, and can be tailored to fit any type of video that you’d want to use to promote your brand.
Start Producing Audio Content
Did you know that over 1 billion people listen to at least one podcast each month? Podcasts are quite popular, and for good reason, as it’s easy to find a podcast about just about any topic out there.
If you’re a good communicator and do better speaking out loud than writing, podcasts could be the perfect marketing tool for you. Like every item on this list, they’re budget-friendly, easy to produce on your own, and super popular amongst users online.
If you do decide to start podcasting, be sure to do tons of research on how to create a podcast that users will enjoy. Things like sound quality and format are super important to the overall success of your podcast. Don’t overlook those areas during the planning process and make sure you’re happy with your results before going live with your first episode.
Create Downloadable Content
One of the best parts of podcasting is the fact that you’re creating downloadable content. That’s means that users can take your podcast episodes with them anywhere and access them without an internet connection.
If that’s a strategy that interests you, consider creating tons of other types of downloadable content that users can take with them on the go. Things like ebooks, digital magazines, and webinars are all effective when used properly.
You can even make your email marketing campaigns downloadable, too, allowing users to access them and read them without the need for an internet connection.
Still Need Help Understanding Digital Marketing?
Remember, no matter which marketing strategy you choose, you’re only going to find success if you execute it well. Investing in the help of a professional may be worth considering, that way you can ensure that you get positive results.
Looking for more digital marketing ideas? Check back with our blog daily, as we’re always talking about useful advertising tips and tricks.