How to Build a Productive Sales Team for Your Small Business

Do you wish your company would grow faster? As a small business owner, you have limited resources to work with. If increasing your sales feels impossible, you might need some extra support. 

To succeed, consider building a sales team. The employees you hire must be productive and efficient. There’s no room for waste or error when you are operating on a lean budget. 

Once your team is assembled, take a creative approach to impress potential clients and earn their business. The days of simply cold calling are gone. 

Not sure where to start? Keep reading to learn how you can build a productive sales team that will help your business thrive. 

Perfect Your Hiring Process

Building a great sales team is all about finding the right people. Every business is unique, so consider what you need. 

When hiring sales professionals, many companies look for individuals who are coachable and eager to learn. Your employees will receive regular training, so it helps if they have a positive attitude about it.

When you conduct interviews, ask your applicants to practice selling you a product. You can learn a lot about their sales approach through roleplay. Existing knowledge of your product or service is a plus.

Train Hard

Ongoing sales training is an important step to grow your business. Don’t just set your sales team free on their first day. 

Know your strategy, and provide training and practice. If you do this, you will set your team up for success. Employees appreciate knowing exactly what is expected of them. 

Use effective training methods such as roleplay and call shadowing. Give your team relevant reading assignments, then hold follow-up discussions. Plan regular training sessions on a variety of topics. 

You could even hire an expert to provide sales management training for your team. Sometimes an outside company can offer sales tips you wouldn’t think of yourself. 

Measure Your Success

Holding your team accountable is an important part of sales management. Set specific goals, and notice when they are met or ignored. 

Choose a set of performance indicators and review your team at weekly or monthly meetings to keep everyone on target. Consider tracking leads, phone calls, successful sales, and client retention. 

Reward Strong Performance

Do you want to know how to grow sales? Small business sales are sure to increase when you provide incentives for your team. 

A base salary will give your employees peace of mind. Offering a sales commission can motivate people to work harder. 

If your budget is tight, you can reward success with extra paid time off or more job flexibility. 

Don’t Be Afraid to Cut Ties

If one of your team members fails to achieve results, don’t be afraid to let them move on. Firing unsuccessful individuals can be difficult and emotional, but it’s better for everyone in the long run. 

Your business needs people who can fulfill their promises. Resentment becomes an issue when one team member doesn’t carry their weight. Avoid creating unhealthy staff dynamics by firing employees who are not a good fit. 

Build a Great Sales Team for Success

Now that you know how to build a successful sales team, what are you waiting for? The sooner you begin, the sooner your business will be on the path to achievement. Smart hiring, regular training, and rewards for good behavior can do wonders for your bottom line. 

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