How To Develop a Blog Marketing Strategy in 2021
Online entrepreneurship is the way of the future. We’ve seen how fragile brick and mortar establishments can be this last year with Covid 19. Even thriving small businesses struggled to stay out of the red with the social distancing mandates.
However, businesses that were based online hardly noticed a difference. Even with the economy suffering, some online businesses saw more sales. As technology increases, this trend is more than likely to continue.
The question is, how can you optimize your blog marketing strategy to make sure you’re getting a sizeable piece of the pie?
We’re here to give you some excellent insider tips. Keep reading for everything you need to know about blog marketing.
Optimize Your Website
One of the most important blog marketing tips is to make sure your website is fully optimized for user-friendliness. Keep in mind that over 81% of Americans use smartphones. Therefore, your blog must be optimized for mobile devices.
Furthermore, your website also needs to function smoothly, load quickly, and be easy to navigate. Users should enjoy visiting your website because of a clean and visually appealing design.
Perfect Your SEO
Next, you need to develop an effective SEO strategy. SEO is the coding used by search engines to find relevant content online. If people are searching for products, services, or information pertaining to your niche, your website SEO will determine whether or not they find you.
Boost your SEO by implementing well-researched keywords pertaining to your niche and industry. You should also take advantage of internal and external linking. Publish content with multiple forms of media with embedded SEO metadata.
If possible, try to get backlinks from other credible websites. These include popular and well-established blogs, companies, etc. SEO is the bread and butter for any blog marketing strategy.
Define Your Monetization Strategy
If you want your blog to help you earn an income or quit your current job, you need to figure out how you’re going to monetize it. There are several options here. You can:
- Sell your own products
- Provide services (consultations, coaching, content creation, etc.)
- Promote other brands’ products (affiliate marketing)
- Use ad networking
- And more
Once you decide how to make money off a blog, you can determine how to market to your viewers. It affects the content you produce, your marketing message, and your overall brand.
Click here to find out more about blog income sources.
Cross-Platform With Social Media
If you’re looking for the best tips on “how to market my blog,” turn to social media. Platforms like Pinterest, Facebook, YouTube, Instagram, and Tik Tok are perfect for increasing your brand awareness.
Billions of people across the world use these social media apps. Take advantage of their inclusivity to promote your blog, publish content, and grow your brand.
Use paid social media marketing to get in front of new audiences and monitor your ad results.
Want More Advice for Your Blog Marketing Strategy?
Are you wondering, “How can I make money from blogging?” If so, figure out how you want to monetize your blog and follow the steps listed above to drive more traffic to your website.
Sales is a numbers game. The more leads you generate, the more sales you’ll make. Your goal should be to get as much quality traffic to your site as possible.
And if you’re looking for more tips for your blog marketing strategy, check out some of our other articles while you’re here. Our website is full of valuable information for entrepreneurs like you.
