Are you wondering how to drive traffic to your website and grow your business? Does it seem like you work on your website for hours without seeing an appropriate ROI?
If so, then you’re in the right place. Keep reading to learn the best two ways to drive website traffic to your business on autopilot every day.
Two Ways to Drive Website Traffic
Before we jump into how to drive traffic to your website, let’s first establish that to see a significant return on your investment you need to have a plan for what to do with the traffic on your website once you get it.
You must have an offer that has been validated to your market and ready to launch to the world. Then you’re ready to start driving traffic to your site and grow your business online.
The two best ways to drive traffic are through organic means such as search engine optimization. And through paid tactics such as advertising amongst others.
1. Organic Traffic
Every day billions of people search on the SERPs for answers to their questions. Additionally, the pages that rank on the first-page garner 91% of the traffic from those searches. If you’re not ranking on page one for key terms that your audience is already searching for, then you’re leaving money on the table.
Don’t worry if you’re not sure how to get your website ranking on the first page of Google. You don’t need a computer science degree or need to know the difference between a canonical tag and a 301 redirect. There are plenty of steps you can take to improve your ranking without going crosseyed with technical SEO.
The key to ranking is simply creating great content that provides value to your audience about the terms they’re searching for every day online. To do this you need to regularly research popular keywords in your industry and then create great content about those topics.
Search engine optimization and organic traffic can take a long time to establish. However, once you do, you will realize amazing returns on your investment. You will see regular traffic every day to your website, and if you’ve optimized for conversions, you will see an increase in revenue every day.
2. Paid Traffic
While organic traffic is a great option, it isn’t your only one. And if you don’t want to wait months for your website to get out of the proverbial sandbox, then you should explore paid traffic sources.
While paid traffic on its own won’t do your business any good. If you’re sending that paid traffic to a highly converting funnel for a product or service, then you can see an impressive ROI for every dollar you spend in traffic.
There are several different ways to invest in paid traffic. Some of the best methods that can increase revenue and grow your business include:
- Social media advertising
- Influencer marketing
- Partner with JV affiliates
- YouTube advertising
- Search platform advertising
You need to do your homework on these various platforms to make the best decision about which digital advertising platform is best for your business.
Paid traffic is a great way to quickly increase traffic to your offer and grow your business online. However, to truly scale, you will need to combine both the long-term organic strategy along with the quick wins you can realize through paid traffic.
Digital Marketing Can Grow Your Business on Autopilot
Now you know the two top ways to drive website traffic and grow your business online. Through the power of digital marketing, you too can grow the business of your dreams and scale through targeted traffic every day.
For more great information on this and other topics, check out the rest of our blog.