In what’s being heralded as nothing short of a King Size dowry, Kanye is set to give Kim Kardashian 10 Burger King franchises for their wedding, MSN reports. In a list of mythic empires, including a penniless “creative agency,” fashion lines, and a deep roster of production credits, Kanye has already begun to build out the “fast food franchise” category. Yep, he purchased 10 Fatburger franchise locations in 2010, though many of these restaurants have since closed their doors. ‘Ye even has a name for his business venture, KW Foods, LLC. And now, he’s set to give Kim K. a slice of big burger capital to inaugurate the most famous wedding ever, ever. The Burger King locations will be sprinkled across Europe, so don’t worry- it’s cool and not trashy.
It all makes sense in a very Kanye way. Sure, the chain of burger joints are an investment that will probably produce in good times and in bad, but, more importantly, Burger King stands for something decidedly American- it’s a fast food analog for American pop culture. Kanye’s making moves that situate him and Kim permanently as America’s darlings. For this end, following a Vogue cover with a fleet of Burger Kings might be the perfect meal ticket. It’s pop art, really- akin to Andy Warhol Campbell’s soup can paintings. Publicity stunt or not, this wedding gift is just another avenue for Kanye to be Kanye. And a quick review of the Bound 2 music video reminds us that Kanye’s already been serving up American symbols in bulk lately- with extra cheese.
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