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LONZO BALL-ZO2

LONZO BALL-ZO2

I know that people have jokes about the new shoe Big Baller Brand introduced for soon to be NBA draftee Lonzo Ball (The ZO2). Big Baller Brand is the line that Lavar Ball started and is trying to indoctrinate to the rest of the world as the next big thing. That all remains to be seen, and its success is explicably tied in to the athletic success of the Ball brothers, Lonzo, and upcoming UCLA signee LiAngelo and present high school sophomore LaMelo.

As a potential top 3 pick in the upcoming NBA draft, Lonzo was a candidate to endorse all the major brands with a rookie endorsement contract in the neighborhood of $1.5-$2million a year for 3-4 years. Instead, very publicly, Lonzo’s father declared that he was not looking for any of his sons to sign endorsement deals with athletic apparel companies but instead partner with his brand. Up to this point the Nike’s, Adidas and Under Armor’s have declined his offer and Lavar in turn has made good on his declaration to push his own competitive sneaker and apparel brand. READ MORE 

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