When you reach the level of that Joaquin “El Chapo” Guzman has reached in the criminal underworld, you become a celebrity-of-sorts in the square world. While he’s locked up and awaiting possible extradition to the United States from Mexico, production companies are going in to put El Chapo on the small and big screens. Now, a new trend has emerged in women’s cosmetics: El Chapo manicures.
If you search #elchaponails or #chaponails on Instagram, you’ll get a good gander at some of the nail art that has been inspired by the Sinaloa Cartel chieftan. The “narco-nails” trend is the brainchild of Yulie G., a manicurist from Ontario, CA.
At a certain point, Yulie came across El Chapo-themed Cha Cha Covers. The company makes nail wraps, the decals that manicurists apply over acrylic nails to create over-the-top nail art.
But at that point, Yulie says, “I didn’t meet anybody that was daring enough to do it.”
Then she was approached by Jennifer Ruiz, a popular beauty and style personality on Instagram with over 800,000 followers. Together, the two collaborated on their vision for the El Chapo manicure.
A video Ruiz posted of the result generated over half a million views, and Yulie received over 100 emails from women looking to get the same…
…As for what constitutes an El Chapo manicure, that’s simple: decals featuring Guzman, Swarovski jewels, decals of pesos, real U.S. dollars, gold-colored gun or knife charms, glitter polish, and religious items, like a gold-colored crucifix or a gold-colored medallion featuring a saint or the Virgin Mary.
A full set of El Chapo nails with “the works” will run you around $120. The process takes around three hours and the nails last for up to four weeks.