Confused between paid search vs. organic search? Then read about the pros, cons, and everything in between about each here.
About 82% of smartphone users check their phones before making an in-store purchase. If your website doesn’t appear on search engines like Google, however, you’re missing out on a chance to reach customers.
To expand their reach, many companies look to paid search (like pay-per-click advertising) and organic search (search engine optimization). What exactly is the difference between paid search vs organic search, and which can benefit your business?
Keep reading to find out!
There are many forms of paid search, including pay-per-click (PPC) advertising, shopping advertising, remarketing, and display advertising. Each form of paid advertising allows you to appear in front of consumers online. As the name suggests, you have to pay for paid search tactics.
PPC advertising allows you to create digital ads on search engines like Google. These paid ads will appear on top of organic website listings. However, you’ll need a strong PPC advertising strategy to appear above your competitors.
What are the benefits of paid traffic? For starters, paid search allows you to generate immediate results. Organic search, on the other hand, can take time.
Paid search also allows you to target a precise audience. You can use parameters such as age, gender, or location to target consumers.
However, if you lack experiencing using paid search strategies, you could waste a lot of your money. It helps to have someone experienced with paid search advertising help you. Then, you can start attracting site visitors and boosting sales.
Organic search like search engine optimization (SEO), on the other hand, allows you to use free tactics to appear higher on search engines. The higher you rank, the more people will see you. To use SEO, however, you’ll need to target the keywords your consumers are searching for online.
For that, you’ll first need to optimize your website content for search engines.
Unlike paid search, organic search tactics change throughout the year. If you’re not up-to-date with the latest trends, you could fall behind.
SEO allows you to boost brand awareness, attract website visitors, and generate conversions. Unlike paid search, however, SEO can take time. It is free, though, allowing companies with smaller marketing budgets to compete with bigger corporations.
Which to Choose?
How do you choose between paid search vs organic search?
Most companies use both. In fact, a strong paid search strategy can benefit your organic search strategy. By using both strategies, you can appear higher on search engines to attract more business.
You can learn more about how PPC and SEO complement each other before you begin your campaigns.
Paid Search vs Organic Search: Everything You Need to Know
It’s time to start marketing! Instead of choosing paid search vs organic search, use both. Together, PPC and SEO can help you boost your business and generate more sales.
Otherwise, you could end up falling behind your competitors.
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