The Super Bowl is, without a doubt, one of (if not the) biggest productions in the world. Millions tune in to see the champions of the NFL’s National and American conferences compete for the championship Vince Lombardi trophy and new commercials that companies spend millions to air. Another Super Bowl attraction for someone who might not be a huge football fan is the illustrious halftime show. Each year, popular (mostly pop) artists take to the stage to blow fans away with an exclusive performance.
For this year’s Super Bowl, the NFL reportedly has narrowed down potential halftime performers to Rihanna, Katy Perry and Coldplay. However, this time, they’re asking the artist selected to pay up for the coveted slot. Pro Football Talk reports:
According to the Wall Street Journal (via SportsBusiness Daily), the NFL has asked the three artists under consideration for the Super Bowl XLIX halftime show to “contribute a portion of their post-Super Bowl tour income” to the NFL, or to “make some other type of financial contribution.” Per the report, the idea received a “chilly reception” from the representatives of Katy Perry, Rihanna, and Coldplay.
Regardless, it only takes one performer to bite the hook in order for the NFL to parlay the halftime show into even more of a moneymaker. And it’s entirely possible that the league leaked the development in order to pressure one of the three to blink, given that plenty of other performers who would gladly give up a piece of a pie they otherwise don’t have will now be calling the league to offer whatever the league wants for the privilege of playing to one of the biggest audiences in TV history.