Are you trying to figure out what the difference is with SEO vs local SEO? Read this article to learn more about their differences.
Are you wondering about the difference between SEO and local SEO? In today’s digital age, search engine optimization (SEO) is arguably more important than ever before.
Businesses in the United States are expected to spend an estimated $80 billion on SEO services in 2020! SEO is a general term used to describe an internet marketing campaign with its focus on helping you rank higher in online search engine results, but local SEO has a much narrower focus.
Read on to learn the difference between SEO vs local SEO and why this matters for your business on the internet!
When you begin your internet search online where do you begin? If you’re like 86 percent of people surfing the web, your search starts on Google!
With such a significant percentage of people using Google to find websites on the internet, your company should focus on ranking as high as possible in those results.
Create Unique Web Content
Your website’s SEO can be the difference between being found on the internet or overlooked for your competitor. SEO starts with your website’s design. From the topics and keywords on each web page to the video content and ease of navigation.
Some of the ways you can improve your SEO are by including high-quality pictures and videos. You can also write blog content about emerging developments in your industry.
Understanding Local SEO
SEO’s focus is on the bigger picture while local SEO is geared towards helping you achieve optimization in a smaller geographic area. Hiring a local SEO expert can help you ensure you are doing the right things to improve your web presence.
The best way to show how local SEO works is by using a company to illustrate the concept. For example, let’s say you own a pool building company in Los Angeles, California.
More than 10 million people live in Los Angeles County and hundreds of options for people to choose from when they are picking a pool builder. How can you make your pool building business stand out from the competition on the internet?
It starts with ensuring your website has accurate information about your business. This includes each location’s address, phone number, and operating hours. In your company’s “About Us” section, be sure to include your full business name and industry.
Leverage the Popularity of Social Media
Local SEO also includes an aggressive online social media and web application plan. Your pool building company will establish a presence on Facebook, Twitter, and LinkedIn. You’ll also create a Google Places account for your company.
Local SEO isn’t only about creating these accounts. It’s about leveraging the information and interactions through these apps to drive traffic to your website.
Taking these steps with your Los Angeles pool building company can help it rank higher than the competition in your geographic area.
The Importance of SEO vs Local SEO
Understanding the difference between SEO vs local SEO is important as you decide how to spend your marketing budget.
Before you begin your online marketing campaign, take time to consider where your business is now and where you want to take it in the future. How will your SEO campaign help you achieve your short- and long-term goals?
By spending time taking a realistic look at your goals and budget, you’ll save time and money by focusing on the best form of SEO for your business.
Are you interested in other ways to improve your company’s efficiency?
Check out our blog post section to learn other unique tips and tricks to help your business continue its growth!