Snapchat has built its sizable base on a simple premise: Watch a short video once, and it’s gone forever. Now, it’s hoping to help sustain its business by heading the opposite direction. Pay a buck, and you’ll get a second chance to watch three snaps.
The idea of a Replay isn’t entirely new territory for Snapchat; the app has allowed its users to resurrect one snap a day, for free, for nearly two years now. But in a world of so many bygone snaps, how to choose just one to revisit? (You can still only replay any individual snap once). And, from Snapchat’s perspective, in a world of so little revenue streams, why not try to monetize a feature that’s already in place and presumably popular?
The Snapchat update includes a few free features as well, the most appealing of which is Lenses, which lets users put filters over their selfies that range from amusing (a Terminator-ish heads up display; premature aging) to horrifying (literally vomiting rainbows, some sort of vampire something). To activate a Lens, press and hold on your face when you’re in selfie mode, and select your favorite from a row at the bottom of your display.