It’s no secret, sneakers are a huge deal. While some folks fancy Adidas, Reebok and (recently) Under Armour kicks, the preceding statement is most true when it comes to Nike sneakers, especially Jordan brand. Every Saturday, sneaker fiends pile into retailers to get their hands on the newest Jordan release to either flaunt them on the street, or sell them to other footwear junkies willing to pay a higher price than Nike sold them for. New Jays and other exclusive Nikes have been a detriment to some who are harmed for their pair, but the shoes have made lives for others who have dedicated their time and energy to becoming collectors. One of those people is Josh Luber, founder of Campless, a “sneakerhead data” company that analyzes data pertaining to the collectible sneaker industry. Luber was recently featured on the popular and influential TED Talks series.
In his talk, Luber spews a lot of interesting information as a sneaker industry analyst and a “small time” collector with a 250-pair collection of kicks. Among the more interesting information that he gives is in reference to the resale industry. First, he revealed that Sketchers has overtaken the number two spot on the most lucrative sneaker companies list from Adidas, making $209 million in the year. He notes that the Nike secondary market, comprised largely of sneakerheads, almost doubled that annual amount, making $380 million.
Those sneakers you’re wearing are big business for Nike and Michael Jordan, but they can be big business for you, too. Check out Josh Luber’s TED Talk below: