Rebranding breathes new life into new and established businesses. Master your rebranding press release to generate interest in your new brand.
Rebranding is a wonderful way to breathe new life into your business. Businesses in every industry go through a rebranding phase. It’s a must if you want your business to stay fresh and keep customers interested.
The hardest part is kicking off your rebranding ideas. Fortunately, if you’re reading this, you’re finalizing your ideas and are ready to write a rebranding press release.
Why do you need a press release? A press release is a statement given to news outlets to share information or make an announcement. For businesses, this is your opportunity to share the news and build excitement around your business’s rebranding project.
The challenge most people face is how to write the press release. If you’re searching online, you’ll find many different ways to write a press release. But not all of them are fit for a rebranding press release.
Do you want to learn how to write the perfect rebranding press release? Then you’ve come to the right place!
A Catchy Headline
The headline in a rebranding press release is a brief description of your announcement. A catchy headline is one that will grab readers’ attention and be unforgettable. The 3 tips for writing a headline are to be direct, use action verbs, and be comprehensive.
You want your headline to be short and to the point but not boring. Try adding personality that reflects your company culture or new branding.
The Business Details
Following the catchy headline comes the details about your business. This is the part of the release where you share the details about who your business and why you’re branding.
- Start by introducing your business in a couple of sentences. This is a good way to remind customers about who you are while also gaining the interest of your target audience.
- Describe the rebranding changes you’re making to the company. Get creative in making this sound exciting! Add the date or dates you plan for the changes to take effect.
- Explain why you’re making the changes. Was there a pivotal moment or event that inspired you and your company to make changes? Did your old branding feel stale?
Whatever the reason, people will want to know why you’re rebranding. This is one of the most interesting parts of the whole press release.
- Share the mission and values of your business. This is your opportunity to share your human side and show how your business values its community and customers. Write about the goals you have for your business and how reaching your goals will allow you to better help others.
- What are the products and services your business provides? Be careful not to repeat what you wrote in the brief introduction about your business.
Keep this part to-the-point and focus on what your business does. There will be another opportunity to share your business’s personality or goals.
Make your rebranding press release more personable by adding a few quotes from your company’s CEO and employees. Quotes add interest and dimension by offering authority, perspective, and information. They also share a little about the reputation of your company.
You can sprinkle a few quotes throughout your press release. Some company’s like to open with a unique quote from a company owner sharing their company’s mission and values.
Quotes and testimonials from employees and customers can build your company’s reputation.
When adding quotes, keep them natural but short and to the point. Add a brief description of the speaker to give your audience context and build trust.
When you’re looking through a newspaper or magazine, which appears more interesting? A wall of text or a story laced with images?
Use images to attract your audience’s attention and break up the monotony of text in your press release. Stick to authentic images that relate to your business and your rebranding. Good options include the company logo, the company building, the CEO, investors, or employees.
Make your images engaging by including candid photos of employees working. Consider creating and photographing an interesting layout of the products you sell with your logo showing.
Your images should be clear and easy to understand. Avoid getting too creative or abstract as your audience may find your image or images confusing.
Include Your Website & Important Dates
Can people learn more about your business and rebranding? Are there any events or significant dates regarding the launch?
Make sure you include information, such as a website, landing page, or social media, for readers to learn more about your rebranding. Include any important dates for any events you might have and the date your plan to launch your new brand.
The boilerplate is where you can add credibility and share something interesting about your business near the end of the release. Like everything else in a press release, your boilerplate should be concise. Choose the most interesting aspect of your company to make your press release stand out.
The other purpose of a boilerplate is to help journalists understand your business and determine what to print in the paper or magazine. Take your time to craft a quality boilerplate that’s enticing and informative.
Finish With Your Contact Information
Add the contact information of your communications or media coordinator at the very end of your press release. This helps the reporter get in touch with you if they have questions or updates about your release.
Spread the Word!
Once you’ve press release is ready, you need to find the best press release distribution service to share your release with the masses. Today, you’ll find most company’s share their rebranding press releases on the internet. To gain the most views, find a distribution company that works within your budget while helping you reache your target audience.
Write a Killer Rebranding Press Release Today
Writing an enticing rebranding press release can seem daunting. A press release is your big chance to excite your target audience about your business and rebranding project. By breaking down each part and following this guide, you’re sure to write an unforgettable press release today.
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