Technology continues to change advertising in incredible ways. Find out the top nine mobile advertising trends of 2019 here.
Have you been keeping up with the latest trends in digital marketing? If you’re the answer is no, you’re missing out on some great opportunities.
More marketers are beginning to take advantage of the new technology available to them. Reports show that 50% of them plan on adding new tools to their arsenal during 2019. You need to find a way to keep up with these people.
Do you not have enough time to get up to date on the latest mobile advertising trends? Keep reading to learn nine things that are worth keeping an eye on.
1. OTT Advertising
Live streaming has taken off over the past few years. Cable companies are starting to lose a lot of their customer base to simpler streaming services. The good news is you can start taking advantage of this trend.
OTT advertising allows you to run your ads for people taking advantage of live streaming services. Service providers will give you the ability to target your advertising in whatever way you wish.
You can target specific programing, age groups, gender, and any other information that businesses collect about their users. This type of targetting allows you to better focus your ads on the people you want your message to reach.
It took a while for local businesses to gain tools that can help their businesses. Sure, they could rely on typical digital strategies. But they’re competing against lower-priced online stores.
With geofencing, local stores can target the people who are passing by their physical location. By focussing on people nearby, you can reach people who are more likely to visit your store.
Make sure to read more information about how to set up geofencing for your local business.
3. Mobile-First Ads
The advertising toolset for mobile advertising didn’t use to be very big. The best you could hope for is that your ad fits properly on a user’s screen.
Things have changed in 2019. Since mobile makes up so much of internet traffic today, businesses are beginning to focus on mobile-first advertisements.
Businesses won’t create advertisements for desktop users and format them for mobile users anymore. Companies will create their ads with mobile users in mind.
With this change, you can expect mobile ads to start converting better. When you provide mobile users a better experience, they’ll be more likely to look into the products you offer.
4. User-Generated Content
Social media has changed the way businesses market to customers. When people spend hours per day on social media, it’s essential to find a way to get in front of your customers when they are browsing their feeds.
This has led to another change in the way users perceive products. They are much more likely to trust a product when they see people on social media use it.
Expect to see more user-generated content being used to promote products online. Consumers trust the people they follow on social media. If you can work out a deal with influencers, you can tap into a bigger market.
5. SEO Split Testing
Google is one of the best sources of traffic you can take advantage of. The problem is getting to the first page.
It takes a lot of time if you want to rank your site. If you manage to get ranked highly, you need to make sure that searchers see your website and click on it.
This trend has led to the rise of split testing. Your search headline and description play a critical role in getting searchers to visit your site. When you split test your search listing, you can find the best way to optimize it to increase the click-through to your website.
AI has changed the way companies interact with their customers. Instead of employing a large workforce to work company chats, businesses now make use of chatbots to serve their customers.
A chatbot can help answer customer questions before sending them to a real person. They can give product recommendations, provide simple support, and figure out what kind of help your customers need.
Expect chatbots to continue getting smarter as time goes on. Much of your customer service may become AI a few years from now.
You have a lot of data about your customers. It would be foolish not to take advantage of it.
Personalization isn’t optional anymore, either. Consumers expect you to present offers to them that are relevant. With all the information people get daily, you need to make sure your information adds value to your audience.
A personalized approach also allows you to connect more with your customers. When you show someone that you know what they’re looking for, they will be more likely to trust you and buy.
8. Video Marketing
Text has dominated the internet for a long time now. That has started to change in recent years.
Reports show that consumers spend an average of 90 minutes per day consuming video online. Instead of searching the internet and reading articles, people are starting to browse video websites to watch videos.
This trend has led to an increase in video marketing efforts for businesses. Expect to see an increase in video production budgets and new video marketing tools to help you reach new customer bases.
9. Voice Search
The smart home isn’t a dream anymore. It’s been here for a few years now. You can use this to your advantage.
The advances in voice recognition have led to an increase in voice searches on smart devices. This change means there will be a large set of new keywords you can optimize for on your website.
If your business has a significant web presence, you can also incorporate voice in your web applications. Optimizing for voice will give your voice users a chance to interact with your business without sitting in front of a screen.
Try Not to Fall Behind on Mobile Advertising Trends
It isn’t surprising if you don’t have the time to keep up on mobile advertising trends. After all, running a business probably takes up most of your day.
But there are trends that you should stay up to date on, so try not to fall behind.
Are you interested in learning about more business trends that are worth knowing about? Head back to our blog to read the latest.