Fashion, like other verticals in E-Commerce, will be driven by customer desires and preferences in 2021. No one entering the website or mobile application expects anything below entirely personalized experiences and immediate support on demand. The average shoppers’ journey is now non-linear, with requirements for both online and offline touchpoints.
With new players making inroads into the online fashion retail space, the future of this sector will be driven by an amalgamation of technological innovations to satisfy unique customer experiences in your digital shopping space. https://dondivamag.com/ gives some tips to successfully launch a new Fashion E-com shop and stand apart from the rest. Without any further ado, let’s look at the hottest trends in this market space.
Trend 1: Adoption of Artificial Intelligence (AI)
According to recent studies, over 75% of fashion e-commerce brands have heavy investments planned in the AI segment over the next two years. Research giant Gartner predicts customers globally will handle about 85% of their relationship with any brand without actual human interaction by 2021. Along with the social distancing norms stipulated due to the Covid-19 pandemic, the brick and mortar experience has now taken a backseat compared to the online experience. This is evident in the gaming and entertainment sector, too, where sites like https://www.casinos.co.za/ are taking the online casino experience to a whole new level.
The players can enjoy a wide range of great games at the best casinos in South Africa to win amazing bonuses for real money. And the best part is they can play them securely in flawless HD graphics from their smartphones and computers.
With AI-powered personalization, customers can save valuable time looking at products that they like based on real-time data analytics.
Trend 2: Machine Learning Based Product Search
E-Commerce sites are also incorporating ML-based search recommendations to enhance the user experience and fast product searches. The predictive autocomplete in the search box makes it all the more easier to direct the visitors to their desired category of segment based on their current and past search texts.
This approach has dual benefits. Firstly, it saves the buyers valuable time, thus increasing their satisfaction levels. Secondly, it also enables the search engine to load popular products, increasing the probability of customers making more product purchases.
Trend 3: Virtual Assistants
Firms are also adding the human touch to the virtual assistants by giving them a persona making it more comfortable for users to chat. In the backend, the algorithm is constantly trying to learn the customer’s product preferences and shopping behavior to improve the experience in the future.
AI-powered virtual assistants are replacing chatbots in E-Comm. They fast-track the product search process and help in differentiating the company’s brand with a unique messaging style. Surprisingly, VA performance is impacting the way customers are making their purchases.
Trend 4: Multi-Channel Retail
Multi-channel retailing enables more avenues for customers to go and buy their desired fashion products. Apart from the website and apps, this involves purchasing via Social Media platforms, messaging applications, online marketplaces, and communities. In essence, these firms are targeting all those online locations where your prospects exist.
The apparel segment of E-Commerce is making a strong market presence by customizing its products to specific segments on each of the above-mentioned online platforms. The top players leverage shoppable Instagram posts, stores on Facebook, and marketplaces like eBay, Amazon, and Google to conduct sales. When they focus on providing equally valuable customer service across platforms, the sales conversions and revenue will skyrocket.
Trend 5: Incorporation of Cutting-Edge Technological Innovations
Fashion E-Commerce is nowadays deep into advancing technologies like Augmented Reality (AR), Virtual Reality (VR), Wearable Tech, and Connected Fitting Rooms. These innovations have had an incredible impact in attracting new customers.
From helping select the right apparel size and achieving the best look for the occasion, the shopping experience is now at an all-time high. Data collected is further used for understanding body shapes, measurements, and preferences. At https://www.rhone.com/ fashion store, the “Fits Me’ Fit Origin” feature addressing the sizing issue improved their conversion rates by over 6%.
Without a shade of doubt, technological innovations are the critical drives that elevate the Fashion E-Commerce market space. When the Big Data collected and analyzed from these online portals are being used to provide customized experiences to the end-user, your brand is carving out a unique place of its own.
Word Count: 743