There are three things that a man should always keep up with–his word, wallet, and his wardrobe. There is just something about a brawny man with confidence that does it every time. From the everyday big and tall man, to DJ Khaled, it’s clear that the major key to a confident, big brawny man is his wardrobe.
Philadelphia native, Troy Adkins is approaching New York Fashion Week with a “go big or go home” mentality. And for the first time ever, New York Fashion Week will see Big & Tall hit the runway, and will surely achieve unprecedented results. This year, NYFW S/S 2017 meets the poised “big guy” as Troy Adkins introduces fashion influencers to his highly anticipated VOLARE collection.
This groundbreaking fashion experience styled by renown celebrity stylist/Vogue Italia Fashion Editor, James R. Sanders, and sponsored by VOLARE, Gio Global Management, Divine Influence PR, Arta Tequila, Imagine Lifestyles, Perfection Styles, and ICU Network will debut Wednesday, September 14, 2016 at an exclusive, private location in New York with the red carpet at 8:00pm., followed by the show at 9:00pm. In addition, VOLARE will make another exciting debut during Philly Fashion Week on Friday, September 23rd at 2300 Arena, 2300 S. Swanson Street, Philadelphia, PA 19148.
The star studded runway show will include stars like Actor, Jamal “Gravy” Woolard (Notorious/All Eyez on Me), Hip Hop Recording Artist, Fat Trel (Maybach Music Group/Atlantic Records,) and Comedian/actor, Faizon Love, just to name a few; all strutting their big and tall status. Confirmed celebrity guests include, R&B Sensation, Jazmine Sullivan, along with additional runway show cameos featuring Jay Alford (formerly of The New York Giants), Boxing Heavyweight, Jarrell Big Baby Miller, Tra Thomas (formerly of the Philadelphia Eagles), Brandon Robinson (Host of CBS’ Brown & Scoop), Jermaine Jones (American Idol Season 11), Peter Parrkker (Filmmaker/Director), and many more!
VOLARE is an upscale street wear brand for the Big & Tall fashion enthusiast, and was cultivated through the fashion lens of its “Big Guy” curator, Troy Adkins. Adkins, a well-dressed board room hustler, took a conscious and innovative approach to the practically non-existing Big & Tall fashion industry.
If the late Notorious B.I.G could show us his closet, it would definitely look like VOLARE. The aesthetic of the brand is clean cut silhouettes with the influence of the streets. It’s edgy with a hint of gentleman, all while serving up a healthy mix of tailored trendy pieces with a classic T-shirt and snap back look. The collection will feature structured leather jackets, collar shirts, athletic wear, denim, men’s boxers and more. With VOLARE, the “big guy” is guaranteed to love it when they call him “Big Poppa.”
VOLARE will also pay homage to Adkins’ longtime friend and supporter who recently passed away. After his best friend’s death, Troy felt it was his duty to embrace his fashion calling. At a local event in his hometown of Philly, Adkins donned a leather custom VOLARE shirt in homage to his brawny brother, and soon everyone began inquiring about the brand. Immediately, Adkins knew VOLARE was the start of something Big.
“I am VOLARE. We are VOLARE,” says Troy Adkins. “The brand is not only an extension of me and my best friend’s styling escapades together, but also represents every man. Our time is now to create a legendary lane in fashion.” Whether short, stocky, tall, or lofty, VOLARE is dedicated to establishing the new depiction of big and tall clothing.
VOLARE is an upscale street wear brand for the Big & Tall fashion enthusiast, and was cultivated through the fashion lens of its “Big Guy” curator, Troy Adkins. Adkins, a well dressed board room hustler, took a conscious and innovative approach to the practically non-existing Big & Tall fashion industry. The aesthetic of the brand is clean cut silhouettes with the influence of the streets. Serving up a healthy mix of tailored trendy pieces with a classic T-shirt and snap back look.
Follow VOLARE | Instagram: @VolareMensWear