If you have a website and want it to succeed, then you need to have a steady stream of traffic. It doesn’t matter if you have an informational or ecommerce website, organic traffic is the key to growing your site.
Search engine optimization is the method used to improve your rankings among search engines like Google and Bing. SEO results depend on organic traffic. For many websites, it’s the most prevalent method of getting traffic to your site.
If you want to know what organic traffic is and how you can use it to improve your website’s success, then this guide is for you.
What Is Organic Traffic?
Organic traffic is any traffic that comes to your site naturally and isn’t paid for. All traffic from search engines is organic traffic, which is why SEO is so important. It’s different than PPC traffic because you pay for each click that comes to your site and use advertisements to entice people to your site.
Search engine results are based on the search engine’s impression of what site is best for that search query. There is nothing you can pay the search company that influences organic search results. It’s based on the algorithm of that search engine and how it interprets your site’s suitability for a given search query.
There are ways to improve your chances of being chosen and placed on the primary search page. Websites located on the first search page at the top of the results have a better chance of being clicked on than those on other pages.
SEO is how you move from farther pages to the front of the pack.
Keywords and Organic Search Results
Keywords are words you place on your website to improve the chances of being placed on search engines. When a person puts in a search query, Google crawl spiders search the index for pages that fit that query.
One of the things they look for are keywords associated with that search query. If your site has that keyword, the crawl spiders look at your authority, expertise, and trustworthiness to see if it’s worth placing at the top of the search results.
A website can have many keywords, especially on the item description, category description, and blog post pages. Google has the lion’s share of search, so most websites optimize for that engine. The company constantly updates and changes the algorithm to improve search results, so keep an eye out for algorithm changes as it may require a change in your SEO strategy.
When choosing keywords, you need to find ones that fit your niche and then determine the search volume and competition. Search volume is how many times people search for that keyword in a month.
Search competition is how many other sites use that keyword for ranking. High volume keywords that have high competition are difficult to rank for because so many others use them. You want to choose a variety of high volume keywords and those with decent volume and low competition.
The better your keyword list, the better SEO results you get.
Improving Your Ranking Opportunities
Keywords are only one part of an organic search strategy. Google needs to see your site as an expert in your niche and the best way to show that is through blog posts. Blog posts that answer common questions and include keywords tend to rank well.
They should be well thought out, grammatically correct, and provide useful information. Websites that contain only product pages with little informational content have a difficult time ranking because Google sees them as little value for their searchers.
Focus on creating high-quality blog posts and you’ll see rank improvements as Google sees you as an expert in your niche.
Behind the Scenes SEO
If you want better SEO results, then you need to focus beyond the content. The behind the scenes SEO, also known as technical SEO, is about improving the look and speed of your site for searches.
As smartphone searches outpaced desktop searches, Google decided to make mobile a major factor for search. Websites need to have a secure HTTPS for data encryption, look good, and be easy to navigate on a variety of screen sizes and load quickly.
If any of these are missing, then Google lowers your ranking opportunities. Google is a business, and the searchers are their customers. They want results to be the best and not only in information but accessibility as well.
Backlinks are links from another website that link back to your page. Google considers high-quality backlinks to be important in ranking. If you have backlinks from other websites in your business niche, then your site must be high quality, or else they wouldn’t link to you.
Quality backlinks can be difficult to get and Google prefers you get them naturally rather than purchasing them. Low-quality backlinks can cause you to lose ranking.
SEO Results Don’t Come Fast
The key to organic traffic is patience. Unlike PPC, where you can see results immediately, SEO takes time. You must plan the changes, implement them and Google must see them and index appropriately. You won’t shoot from page five to page one overnight.
It may take weeks or longer before you see dramatic rank changes. Don’t give up on SEO if you don’t see results right away. It takes time to take over search results, but once you’re on the first page it’s difficult to knock you off.
Choose your keywords wisely and keep track of your ranking for each one. You should see a slow climb in the search results over several weeks. If not, then you should change your SEO tactics to either focus on other keywords or double down on your existing ones.
Organic SEO Pays Off in the End
It may take time, but SEO results will follow if you create a plan and follow through. Organic traffic is the highest for most websites compared to PPC and others, so it’s important to focus on it. Improve your website to fit within the guidelines of Google and other search engines.
If you want to learn more information about SEO and organic search results, then please explore our site.