Are you trying to figure out the answer to, “What is inbound and outbound marketing?” Read this article to learn more about these types of marketing.
If you’re new to marketing, you may be scratching your head in confusion at the terminology used.
Marketing lingo can be frustrating if you don’t understand it, but most of the terms are straightforward, once you know what they mean.
For example, what is inbound and outbound marketing? You’ve likely heard the terms and wondered both what they mean and how they can help your business.
Keep reading to learn more about the difference between inbound and outbound marketing, including helpful examples.
What Is Inbound and Outbound Marketing?
Is your business considering hiring help from a marketing agency or are you trying to do it yourself? If so, you need to understand inbound vs outbound marketing. Otherwise, you may not get the type of marketing you’re after.
To define an inbound marketing strategy— it is an approach that attracts customers by drawing them into your business. This is done by creating content that they are looking for, drawing customers to your website or social media.
It’s less pushy than outbound marketing because it helps customers by giving them solutions to problems they are searching for. This can be done via blog posts, ebooks, social media campaigns, and SEO-optimized websites.
You can also use inbound marketing to attract new customers by hosting a webinar or podcast, or by writing high-quality blog posts that will lead customers to your services or product.
If you’re working with an inbound marketing agency, here’s what to expect.
When you think of traditional advertising, outbound marketing is probably what you’re imagining.
Outbound marketing uses advertising (such as radio, commercials, billboards) and sales and promotional techniques. They are designed to entice viewers to buy a product or service.
You can think of outbound marketing as the opposite to inbound, as you are reaching out to customers, rather than waiting for them to reach out to you.
Generally, outbound marketing is more obvious and easier to see than inbound. Other commonly seen examples include direct mail and email marketing campaigns.
Which Is Best for My Business?
If you’re unsure which type of marketing is best for your needs, it can be helpful to speak to a marketing agency.
They can provide tailored suggestions based on the needs of your business.
Often, outbound marketing can get results quickly but can be expensive. Inbound marketing often works better over the long-term, but it depends on your goals, budget, and preferences.
Find the Right Marketing Support for Your Business
Now that you know the answer to the question “what is inbound and outbound marketing” you can start creating a marketing plan that’s best for your business.
You may decide to use a combination of both types of marketing, or just focus on one. Whatever you decide, make sure your business has a well-researched, comprehensive marketing plan that your team can follow.
Once you know how to use inbound and outbound marketing well, you’re sure to see results for your business!
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