What is PPC Advertising? 10 Ways it Helps Grow Your Business
What is PPC advertising? PPC is a great tool for business owners to advertise to larger audiences. Here’s how it can help grow your business online.
Are you trying to generate more website traffic, leads, and conversions? One of the best ways to improve your ROI is with pay-per-click (PPC) advertising. In fact, if you’re not using PPC advertising, you’re falling behind.
Since 45 percent of small businesses are already using PPC, there’s a chance your competitors are, too.
What is PPC advertising exactly, and how can it benefit your business? Keep reading to find out! With this guide, you can discover the 10 advantages of PPC advertising.
Get ahead of the curve! Read on to learn more.
1. Consumers Are Online
If you’re trying to reach your customers, you need to know where they’re spending the bulk of the time. When looking for information, most consumers reach for their smartphones. In fact, about 70 to 80 percent of people research a business before they make a purchase or visit a store.
Since your customers are already online, PPC advertising is one of the best ways to reach them!
What is PPC advertising and how can it help you reach online consumers?
PPC advertising allows you to create digital ads. Depending on the platform you use, you can have these ads appear on:
- Search engines (Google, Bing, etc.)
- Social media platforms (LinkedIn, Twitter, Instagram, etc.)
- Websites on Google’s network
When someone clicks on one of your PPC ads, they’ll visit a landing page on your website. You can then use your landing page and a strong call-to-action (CTA) to turn that visitor into a sale!
You can format your digital PPC ads in different ways, too. For example, you can use text ads on search engines. You can also create animations, videos, and other display ads on Google or social media sites.
With PPC advertising, on the other hand, customers are already searching. You can optimize this timing to appear in front of consumers while they’re in the mood to shop!
2. High-Quality Traffic
It’s not enough to appear in front of every consumer online. PPC advertising is exactly as it sounds: you pay each time someone clicks on your ads. You don’t want people clicking if they’re not going to become a paying customer.
Otherwise, your ROI will plummet.
One of the advantages of PPC advertising is it helps you attract high-quality website traffic. You can use precise targeting to make sure your ads only appear in front of your target audience. Targeting can help you zero in on the people most likely to become ideal customers.
To answer the question “how does PPC work,” you have to consider the platform you’re using. The Google Ads platform lets you target demographics such as age, gender, household income, location, and marital status. You can also choose which websites your display ads will appear on.
The Facebook Ads platform, on the other hand, can also let you appear based on a Facebook user’s interests and behaviors.
With PPC advertising, you can specify your targeting, focus on your target audience, and generate high-quality leads. You can’t always do that with traditional marketing methods.
3. More Conversions
Precise targeting ensures your ads appear in front of consumers who are likely to become paying customers. By appearing in front of these consumers while they’re shopping online, you’re more likely to generate conversions. That means you can boost your ROI with PPC advertising services!
In fact, website visitors that arrive through PPC advertising are 50 percent more likely to make a purchase than organic visitors.
However, it’s important to note that PPC advertising can become expensive if you’re unfamiliar with the tactics. You can work with an expert PPC team to improve your PPC performance. They’ll help you generate more conversions to ensure your ROI improves over time!
4. Quick Results
Search engine optimization (SEO) also helps your website rank higher on search engines like Google. Unlike PPC, however, SEO takes time. Google’s search algorithm also tends to change throughout the year.
One of the advantages of PPC is it generates fast results.
Do you have a flash sale you want to advertise? Maybe you need to generate more sales for a particular product. Either way, PPC can help when you’re in a rush.
In fact, you can create a landing page, PPC ads, and get your campaigns running all in the same day!
Then, you can start generating more traffic and attracting more leads.
5. Immediate Edits
When you create a magazine ad, flyer, or billboard, you can’t make changes after the ad is finalized. With PPC advertising, you can make edits whenever you want.
The ability to make immediate edits to your campaigns can help you optimize your ads to generate more clicks and conversions.
6. PPC Supports SEO
PPC can actually help your SEO efforts. One of the ranking factors for SEO is how much site traffic you generate. As people click on your PPC ads, they’ll visit your website.
As more people start visiting your site, Google will begin seeing you as a relevant resource. Then, your SEO ranking can start to improve.
7. Real-Time Data
It’s difficult to make changes to your advertising efforts if you don’t know which tactics are working. With PPC advertising, you’ll have access to the data in real-time. You can look at key performance indicators like impressions, clicks, and conversions as often as you want.
Then, you can optimize your campaigns to improve their performance.
8. Keep Up With Competitors
Large corporations have a huge budget to work with. One of the advantages of PPC advertising is it can help you compete! You don’t need a huge budget.
Instead, you need a strong strategy, the right keywords, and a niche audience. Then, you can start competing with bigger names in the industry.
9. Boost Brand Awareness
As your PPC ads rank above organic listings, your brand awareness will improve.
You can also use remarketing to reappear in front of previous website visitors. The more often they see your ads, the more brand awareness you’ll generate! Then, you can turn that brand awareness into recognition to stand out from the competition.
10. You’re in Control
You can control everything about your campaigns, from who you target to how much you spend. Remember, you can also make changes whenever you want, too.
Having control over your campaigns can keep you from overspending.
What is PPC Advertising?: 10 Ways PPC Can Boost Your Business
To recap, what is PPC advertising? It’s a digital advertising tactic designed to boost your business. Start experiencing these 10 advantages of PPC for yourself today!
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