What is every companies dream? Simple. Having a commercial of theirs air during the Super Bowl. For as long as advertising has been around, companies from around the world have tried tirelessly to get their commercial aired during that famous Sunday evening. This year’s game got a whopping 114 million viewers from around the world and there were north of 70 unique commercials that premiered. Talk about hitting a large audience.
Despite the game’s social implications, and the fact that the price tag to have a 90 second ad during the game was a stern 9 million dollars, there were a few great commercials that made us think, smile and laugh. Check out a few of our favorite commercials below and let us know which one you liked best. Also let us know if we missed any. We’re listening!
Dove pulled on those father-child heart strings big time with their #RealStrength campaign. It features a bunch of kids showing love for their fathers and the feathers of course showing love back. You can only imagine all the father-daughter or father-son combos watching the game and how this would be a straight shot to the feelings. Well done, Dove.
This commercial from Nationwide Insurance was light hearted and fun. Featuring actors Mindy Kaling and Matt Damon, the commercial walked us through what it would be like if Mindy was invisible. Its message? Showing that Nationwide will never see you as invisible and treats each and every customer at top priority. Let’s see if they can practice what they preach.
Bud Light definitely had the most inventive commercial this year. They continued their #UpForWhatever campaign by building a life sized Pacman game and picking one lucky bar-goer to run through it as Pacman himself. The whole “hidden camera” commercial that Bud Light almost exclusively uses was perfect for this particular ad. Hopefully they will open the game up so we can all give it a play through.
Clash of Clans seems to be getting more and more airtime these days. If it isn’t YouTube ads, then it’s big TV spots at peak hours. This time, they hit the jackpot. Casting Liam Neeson as the star, the c0mmercial shows how addictive the game can be; and how serious some people take it. Neeson channels his role in the ‘Taken’ series and makes this ad one to remember.
Mophie’s commercial might have been the best (and most expensive). With stellar visual effects that could rival anything on today’s silver screen, the ad walks us through what it would be like if the world came to an end. Pigs are flying, there are hurricanes in Paris and dogs are walking humans. Pretty scary stuff. It concludes with a nifty little surprise that ties nicely into the company’s energy conscious phone case. #StayPowerful
This was definitely the most thought provoking and meaningful ad from this year’s Super Bowl. Put on by NoMore.org, a public awareness and engagement campaign, the commercial shows the physical aftermath of domestic violence without any people shown. All you can hear is a phone conversation between a 911 dispatcher and a women sounding like she is ordering a pizza. The end is quite powerful and raises deserved awareness in a captivating way.
It wouldn’t be a Super Bowl without a Budweiser commercial. The beer mecca made another dog/horse commercial that warmed hearts across the globe. The horse and young golden retriever become pals who are then separated indefinitely. They eventually reunite when the horse saves him from a wolf. In all honesty, it looks like a mini sequel to ‘Homeward Bound’. Just try and watch this this one without a smile on your face.
Snickers also got in on the commercial break action with their continuation of the “you aren’t yourself when you’re hungry” campaign. This time around they recruited Danny Trejo as the disgruntled hungry man and set him in the Brady Bunch’s house. One of the more clever ad campaigns in a long time does not disappoint. Even the Steve Buscemi cameo is funny.
Always had a great “behind the scenes” ad for this year’s Super Bowl. #LikeAGirl is a powerful initiative that aims to break the stigma around that very phrase. Often times “like a girl” is used as an insult towards anything inferior but Always does a great job of flipping it on its head. Not only is it an empowering commercial and important message, the ad is well put together and fun to watch.