Making your IT company off the ground is a difficult process, especially in a congested market. Find out where to go and how to get there.
Tell me if this story resonates with you.
You were tired of the 9-to-5 drone. You were tired of having a boss. You were tired of climbing the corporate ladder.
So you struck out on your own. You started your own IT company. And it turns out, life as an entrepreneur isn’t all sunshine and rainbows, because you’ve been finding it quite hard to get your new IT company off the ground.
If that’s where you are right now, never fear. We’re here to help. In this article, we’ll teach you a few different things that you have to do if your IT company is going to get clients and become the successful organization that it most certainly has the potential to be.
Reach Out to Your Existing Network
The first thing that you should do if you are trying to get your IT company off the ground with more and better clients is to reach out to your existing network. Your existing network is going to be a powerful resource for you for several reasons.
Firstly, your existing network knows you. They know your reputation. You are a proven entity to them. If you’re marketing to a random business that has no connection to you, then you have to spend a lot of effort proving your reputation and capabilities to them.
But with your existing network, this step has already been accomplished according to however you conducted yourself in any prior business dealings.
Secondly, your existing network is probably rooting for you. They see you doing something that they may also have wanted to do (start their own business), and they want to see you succeed as proof that they could do it too. Thus, many folks in your network will only be too happy to work in their organizations to support your new company in their business dealings.
So swallow your pride and leverage your powerful network! Reach out to coworkers at previous companies. Talk to customers you may have had back in your corporate days. If you have friends and family in the IT world, then talk to them as well. You never know which person in your network your next great customer will come from.
Leverage a Marketing Agency
Once you’ve exhausted your existing network, it’s time for you to reach outside of your network to other folks. It’s time for you to start marketing. If you don’t come from a marketing background, however, you may find it very difficult to know how to connect with and market to prospective customers.
That’s why you should seek to leverage a marketing agency to do that for you. The right agency will not only provide you with excellent IT marketing tips but will also be able to implement tried-and-tested marketing strategies for you that are sure to help you start reeling in customers.
There are a few things to be aware of when hiring a marketing agency, however. The first is finding the right agency.
You want to pick one that has significant experience in your industry, as marketing strategies vary greatly from vertical to vertical. You also want to look for a company with a great reputation that can point to various case studies with concrete results to back up their promises of more customers.
Once you have identified the right marketing agency, the next step is to set very concrete expectations. You should have a great idea of what you want from your agency, whether it’s more customers, more industry visibility, etc. Then, you should be able to assign numbers and metrics to that so that you’re able to tell whether or not the agency is really helping your company get off the ground or not.
Expand Your Existing Client Base
Once you have a couple of customers come in, it’s very important that you leverage your existing client base to continue expanding your business portfolio. There are a couple of different ways that you can do this.
The first way is to increase the amount of spend that your existing clients have with you. The way you can do that is by upselling additional services or expanding to other teams in the organization. For instance, if you currently handle IT services for the stateside division of a multinational company, see if you can break into the international business unit as well.
The second way is to leverage your customers as referrals. Many of your customers will have significant connections in their industry and may be able to introduce you to prime candidates for your IT services. Don’t be afraid to ask for those introductions.
Many companies ignore their existing customer base as a source of additional revenue. If you want to keep the momentum going when you add on new customers and let your revenue snowball into something much bigger, then talking to your existing customers is absolutely crucial.
Arm Yourself with Certifications
Last but certainly not least, one of the best ways to continue improving your business presence in the industry is to arm yourself with certifications. A startup doesn’t always have a lot of credibility due to its minimal level of experience.
One of the ways that you can build this credibility is by equipping yourself with various different certifications that establish your credibility for you.
If you’re finding yourself unable to get customers because of your newness to the industry, then take some of the many online courses and audits available to certify your company as well as your individual employees.
How to Get Your IT Company Off the Ground, Made Simple
There you have it. Now that you know how to better market your company, you should be far better equipped to get your IT company off the ground. Whether you sell cybersecurity plans, data protection, or assorted cloud services, these strategies should work for your business.
For more business advice, be sure to take some time to check out the rest of the articles on the website before you go!