Are you contemplating creating a mailing list for your business?
If yes, there’s a high chance you’re a new business owner who’s trying to find ways to make the most of email marketing. After all, there’s a reason about 66 percent of all businesses in the United States use email marketing. The benefits are phenomenal.
If you’re an existing business and you don’t already have a mailing list, you’re leaving money on the table. The good news is it’s never too late to create one and enjoy the benefits.
In this article, our focus is on why you should build a mailing list, just in case you aren’t sold yet.
Direct Communication with Your Target Audience
As a business owner, you want to maintain an open line of communication with your customers. This way, it’s easier to get in touch and let them know about what’s cooking in your business. If you’ve got a promotional campaign coming up, you want your customers to get the information before it goes live.
Releasing information to your customers (or anyone) isn’t a difficult thing to do. The difficult part is ensuring the information reaches your target market.
There are multiple ways to communicate with your target audience, but none is as effective as email. When you create a mailing list, you end up with a list of email addresses belonging to your current and even prospective customers. These are people who have given you permission to send them emails.
With email, you’re directly reaching out to someone. Plus, you can customize your messages. For example, you can address each addressee by their name. This level of personalization makes email far more effective than other communication channels, such as social media or print media.
You want to communicate with your customers as often as possible, but you don’t want to do so while spending an arm and a leg. Especially if you’re running on a shoestring budget, you want to spend as little as possible on customer communication.
The good news? Email has your back.
As an individual user, you certainly know that creating an email address and sending emails is free. Of course, you need to spend money on your internet, but as far as direct costs go, email is free.
You can bring a similar argument to business email. You can create a business email and send and receive emails without incurring a dime.
Creating an email list can also be free. Ask your customers for their emails and add them to your address book. Easy, right?
Well, not quite.
While you can technically build an email list the old-fashioned way, there are powerful tools that can automate this process. These tools don’t come free, but they are affordable. As such, creating an email list is cost-effective.
A Powerful Sales and Marketing Strategy
Let’s be honest: you aren’t building a mailing list so you can catch up with your customers. This could be part of your goals, but the primary reason is to increase your sales.
Turns out email is a pretty powerful sales and marketing tool. You see, many consumers check their email inboxes at least once a day. This is to say, if you shoot an email blast to your customers, there’s a good chance more than 50 percent of your recipients will read it.
Can you think of any other platform that gives you that advantage? Direct mail is just as powerful in terms of customer reach and conversion, but it has a major drawback: postal mail takes time to reach the recipient. On the other hand, email is instant.
With a healthy mailing list, your email campaigns can turn out to be a big success. Most of your customers will take action once they read the email.
Improve Customer Loyalty
In today’s marketplaces, customer loyalty is a scarce currency. Consumers have way too many options to stay loyal to one brand.
As a business owner, you have to be on the lookout for new ways to turn a first-time customer into a repeat customer and then into a loyal customer. Email marketing can help you improve customer loyalty.
Email enables you to send personalized messages to your customers. Having the ability to address a customer by their name goes a long way when your goal is to strike a closer relationship.
With email, you’ll be able to offer exclusive discounts and other offers to the customers in your mail list. When a customer gets something that’s not available to the rest of the consumer market, they feel valued. It’s such little acts that make them develop a liking for your brand.
Fuels Word-Of-Mouth Marketing
In the face of digital marketing, word-of-mouth marketing might look like an old, clunky car. However, it’s still super effective. In fact, it’s king. 92 percent of consumers trust a relative or friend’s recommendation.
What are you doing to ensure your customers are spreading the word about your products and services to their friends? Email marketing can help fuel your word-of-mouth marketing.
If you’re always sending killer content via email, for example, your recipient can feel the urge to share it with their friends. That’s word-of-mouth marketing in action!
Your Business Needs a Mailing List
If you felt creating a mailing list was a waste of time, we hope you’ve seen how you’ve been missing out on big benefits. Email gives you a direct line of communication with customers, is a powerful sales and marketing, and if used correctly, can put you several steps ahead of the competition.
Keep reading our blog for more business and marketing advice.