Wu-Tang Clan has recorded a new album in secret. Right now, it sits in a vault at the foot of the Atlas Mountains, in a fringe region of Marrakech in Morocco, Forbes reports. When we say “it,” we mean the single copy of the record that exists. Wu-Tang contracted British-Moroccan artist Yahya to craft the album’s ornate case over a three month period. They will sell exactly one copy of The Wu- Once Upon a Time in Shaolin. Why would a group do this? Early estimates place the price tag deep, deep in the millions, according to The Verge.
In a recent Forbes interview, RZA explained it this way:
“The idea that music is art has been something we advocated for years. And yet, it doesn’t receive the same treatment as art in the sense of the value of what it is, especially nowadays when it’s been devalued and diminished to almost the point that it has to be given away for free.”
This might be the most brilliant move in the music industry since streaming. It’s smarter than that, even. This singular, physical copy will most likely surpass the net profit of their last effort, 8 Diagrams, by far. It charted only in Switzerland, 5 weeks after its release. This new Wu-Tang album could change the way we think about album sales forever. Also, just look at this thing. It’s cool as hell, right?
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IMG src: forbes.com